LinkedIn Carousel Ads - DOs, DON'Ts & Example

Carousel ads are a dynamic way to showcase your message on LinkedIn, allowing users to swipe through multiple images or slides. But to get the most out of this feature, it’s crucial to understand the best practices. Here’s your guide to making your LinkedIn carousel ads shine:

? DOs

1. Craft a Compelling Story: Use each slide to build on the previous one. Tell a story or guide users through a journey that captivates and informs. A well-told story keeps viewers engaged and more likely to act.
2. Focus on Visual Appeal: High-quality images and graphics are essential. Ensure each slide is visually compelling and aligned with your brand’s aesthetics. A cohesive visual style makes your ad stand out.
3. Keep Text Concise and Powerful: Less is more. Use brief, impactful text that gets straight to the point. This ensures your message is clear and easily digestible.
4. Use Strong Calls to Action: Every carousel should have a clear call to action. Whether it's “Learn More,” “Sign Up,” or “Get Started,” guide users on what to do next.
5. Test and Optimize: Run A/B tests with different creatives and messaging. Monitor performance and optimize based on what resonates best with your audience.

? DON'Ts

1. Avoid Overloading Slides: Don’t cram too much information into one slide. Overloading can overwhelm users and detract from your main message.
2. Don’t Use Low-Quality Images: Poor-quality visuals can hurt your brand’s perception. Always use high-resolution, professional images.
3. Skip the Sales Pitch: Carousel ads are about engagement and education, not hard selling. Avoid being overly promotional; instead, provide value and insight.
4. Don’t Neglect Mobile Optimization: Many users will view your ads on mobile devices. Ensure your slides look great on all screen sizes and maintain readability.
5. Avoid Inconsistent Branding: Ensure brand consistency across all slides. Mixed branding can confuse users and dilute your message.

Here is an example:

Carousel ads are especially effective for high-ticket products where your audience is predominantly active on LinkedIn. Take, for instance, a company specialising in load cells, weighing kits, and scales. Their target audience—Operations Managers and logistics professionals—is often on LinkedIn.

By using carousel ads, this company can showcase the intricate details and benefits of their products in a compelling, multi-slide format. This approach allows them to highlight various features, applications, and success stories, making their high-value offerings stand out to a focused and relevant audience.

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Stay tuned for more LinkedIn marketing insights in our next newsletter!