This LinkedIn campaign caused a bit of drama this week... | The Friday Club | Ep 275
Dan Knowlton
Marketing That Works! Click ‘visit my website’ & see! | Millions in trackable revenue generated for our clients | Business Anchors Podcast Co-host | I write ‘The Friday Club’ (weekly Marketing newsletter)
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LinkedIn Drama Alert!
A certain owl-themed social media tool caused a bit of a stir this week with its thunderclap-style FOOH campaign.
This campaign featured some well-known marketers sharing fake-out-of-home visuals of them promoting a new social media consumer report.
A few savvy LinkedIn users like Alice Bull commented on the fact that most of them had broken ASA rules as they hadn’t clearly stated that these were Ads.
It looks like most have edited the posts now and clearly stated these are ads.
Richard Cook also questioned the effectiveness of the campaign in this post .
What do you think? Even more people are talking about the campaign now, surely this is a win for the owl-themed social media tool?
BONUS: Check out these 5 simple strategies for exponential business growth .
Thought For The Day: Here's a quick tip to help you INSTANTLY win more pitches. It's been working so well for us.…(more on this below)?
New Knowlton Content
New Content (Non-Knowlton)
1. [Video] POV: You're trying to figure out what a consultant does - Subscribe for this
2. [Video] This Feastables video breakdown is WILD - Subscribe for this
3. [LinkedIn Post] LOVE this old Porsche ad - Subscribe for this
4. [Video] Why no one in Britain can get a doctors appointment - Subscribe for this
5. [MEME] Marketers walking into work every day with their to-do list - Subscribe for this
6. [Video] There's a price that comes with success (Oprah Winfrey speech) - Subscribe for this
7. [LinkedIn Post] Will TikTok get banned? This is a great analysis! - Subscribe for this
In other news...
- A shoutout to these amazing women that work at Knowlton!
- How we went from a 'bonkers marketing idea' to a live marketing campaign that generated a bucketload of direct leads for this brand.
领英推荐
- It's SO COOL to see the feedback on the new Soilex campaign that has gone live this week! Really proud of the team for this one!
- I went to visit a new client in London & they have one of the coolest offices I've seen!
- How we converted a ￡1M contract with this creative B2B LinkedIn campaign.
- "What's it like to work with you?" Watch this !
Thought for the day
Here’s a simple tip, you can easily implement today, that will help you win more pitches…
(Shout out to Carrie Rose for sharing this when we met in Ibiza! It’s working!)
Most pitches start like this:
1. We are company X
2. We were founded in Y
3. We specialise in Z
4. Me, me, me
5. Us, us, us
Whoever you are pitching has already switched off at the start of your pitch!
Zzz
Instead do this:
1. We’ve researched & understand you
2. We get your current challenges
3. Here are some interesting insights
4. Here’s some value-adding advice
5. Here’s how we can help you
6. Here’s evidence of us doing it already
7. Mic drop
This was one of the tips we shared in our latest podcast.
Happy Friday!! ??
Dan (writing this) & Lloyd (in spirit)