LinkedIn Business Manager
Anurag Chaudhry
x-LinkedIn, x-Microsoft. Engineering Leader, Software Development. Responsible for the strategy and releasing the first versions of many software applications.
Yesterday LinkedIn released Business Manager to make marketing at scale easier by supporting centralized management of media assets, and supporting enterprises with increased security, compliance, and governance. We did this by elevating access control, asset sharing, measurement, and insights at a business-level across Ad Accounts owned by an organization, supporting partnerships between Advertisers and Agencies, all in a self-serve seamless manner.
Some quotes from our customers in our beta program:
“Business Manager has allowed us to unlock value faster across our LinkedIn marketing campaigns by streamlining our user and audience workflows across a complex portfolio of accounts.”
?“We were so happy with our experience for one of our agencies in the initial Business Manager pilot that we decided to start onboarding all our agencies. With our massive footprint on LinkedIn, Business Manager has been a huge time-saver in controlling our people’s access, reducing administrative processes, and tracking all of our client engagements. This has given us more time to do what we do best - be strategic partners for our clients by building and executing world-class digital activations.”
To learn about? LI's business manager visit?https://business.linkedin.com/marketing-solutions/business-manager.
To deep dive, take the course https://training.marketing.linkedin.com/sharing-audiences-through-business-manager.
Read our marketing blogs at https://www.dhirubhai.net/business/marketing/blog/linkedin-ads/linkedin-business-manager-makes-it-easy-to-market-across-your-ad-accounts-and-pages? and https://www.dhirubhai.net/pulse/making-easier-you-manage-your-accounts-pages-people-gyanda-sachdeva.
Adweek announcement https://www.adweek.com/social-marketing/linkedin-debuts-business-manager.
To our x-functional team and engineering teams,? this could not have happened without seamless collaboration - we operated in a startup mode, made the right tradeoffs, built the right infrastructure and had the bias for action for a very successful outcome.?
Head of Delivery at Devox Software
1 年Anurag, thanks for sharing!