LinkedIn Brings 3 New Features to LinkedIn Pages
I think the following raises some excellent points about LinkedIn new features. I’ve included a few of the highlights for you to get the gist of the article:
With this quarter’s update, new features include invite to follow, LinkedIn Live integration, and new posting options. Here’s more information about each of them.
Invite to Follow
To help pages grow their following, LinkedIn is giving page managers the ability to invite first-degree profile connections to follow their page. Individual users can opt out of these invites if they do not wish to receive them.
Stream With LinkedIn Live
LinkedIn pages now have the ability to broadcast live streams, a feature that was previously reserved for personal profiles. According to LinkedIn, live streams generate 7X more reactions and 24X more comments compared to standard video posts. Page managers can apply for access to this feature on the LinkedIn Live website.
Post as a Page or Member
A new toggle switch on the homepage will let users toggle between posting content as an individual or an organisation. Previously, users would have to visit their page in order to publish a post as their page. Now, all posts can be published from the same place.
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