LinkedIn a breeding ground for poor prospecting techniques!

LinkedIn has become one of the most valuable platforms for businesses and professionals to connect and network. However, it has also become a breeding ground for poor prospecting techniques that do more harm than good. I have been inundated with the worst prospectors on the planet and I am amazed at the consistency.

One of the most common mistakes that professionals make on LinkedIn is using generic and vague messages to reach out to potential leads. Messages such as "Really Quick", "I have a great opportunity", and "We can help you get 30 to 50 leads" etc. These are terrible examples of how not to prospect on LinkedIn.

These messages lack personalization and relevance, making it clear that the sender isn’t interested in anything other than making a quick sale. They don’t do any research on the prospects in order to know if the prospect even has need of the service, is more advanced than their service or does the same work as their service. They do not offer any relevant reason for connection, specific information about the sender's business or how it can benefit the recipient. This approach is spammy and can damage your reputation, making it unlikely for the recipient to engage or respond positively.

As it is, LinkedIn users receive an abundance of unsolicited messages. This makes it crucial for professionals to put real intentional thought into make a lasting impression with personalized and targeted messaging. Rather than sending generic messages, professionals should take the time to research and understand their target audience and tailor their messaging accordingly. This can include referencing shared connections or interests and highlighting specific solutions that can benefit the recipient's business or professional needs.

Wrapping up this little rant, poor prospecting on LinkedIn can do more harm than good for prospectors with pathetic exhausting messaging. It is important to avoid generic, arrogant and vague messages and take the time to personalize and target messaging to make a lasting impression and foster valuable connections. If this is you then I suggest getting some help from a LinkedIn Marketing expert there are several on LinkedIn that would be excited to help. Joe Apfelbaum is amazing and can keep you from making these mistakes. Reach out to him. I strongly encourage it. ?https://www.LearnBusinessNetworking.com