LinkedIn Beta Tests a Dedicated Video Feed,
X Continues to Evolve

LinkedIn Beta Tests a Dedicated Video Feed, X Continues to Evolve

LinkedIn

  • LinkedIn tests a dedicated video feed comparable?to TikTok, Reels, and Shorts
  • LinkedIn adds dynamic UTM parameters to campaign tracking

Note: While all of Sugar Bowl's?paid campaigns already use UTMs, this UTM builder should make managing your own paid campaigns a little easier!

X (Twitter)

  • X adds one-off API access expansions to facilitate more use cases
  • X tests new, additional display of pinned posts in-feed
  • X launches long-form articles option for Premium+ subscribers
  • Musk says that X will soon remove the like, re-post, and reply buttons in-stream

YouTube, Reddit, TikTok

  • Reports show brands are seeing less engagement on TikTok over time


Sweet, Sweet Industry Content

Check out these notable posts from peers in?financial services:

Goldman Sachs?— A great use case for the visual power of video and motion graphics to stop the scroll

EQT Group?— An excellent example of providing the audience with compelling context and a clear CTA


Sugar Bowl is a Haystack Needle brand. Learn more about our services.



Jordan Edwards

exploring ideas, becoming more; living?

9 个月

Hey this is awesome, quick informative read. This article was the first to show in my search results when I googled "linkedin video beta"

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