Is LinkedIn the best tool for your commercial strategy?
LinkExperto / Lead Generation Experts
Connecting People Through Technology
We know the basics: LinkedIn was once a social platform aimed at searching for new career opportunities and employment. With it’s growth,it has helped people and companies strengthen business connections, share experiences and achievements while closing commercial deals.?
At LinkExperto we believe in the importance of having a LinkedIn account.?
Take a look at these 3 important statistics to understand why!?
LinkedIn is the most popular social media platform between B2B marketers, used for organic marketing purposes at 93% (Slideshare, 2022). With an average of two professionals signing up on the platform every second, businesses have the opportunity to connect with an ever-increasing number of prospects.?
Moreover, LinkedIn is the most trusted social platform in the world. ?This represents a super benefit if it is well managed. Having a strong and interesting content can lead your company to gain not only more followers and impressions -that increases your potential to reach a wide audience. But also to increase the number of prospects achieved: according to statistics, 45% of content readers on LinkedIn fall under upper management in companies.?
Through a solid marketing plan, your business can meet strong connections while improving your brand visibility and credibility.?
2. GENERATE GENUINE AND QUALIFIED LEADS?
There are more than 57 million companies listed on LinkedIn. So, along with posting your content, LinkedIn can be used to personally identify potential leads, engage with them, and convert them into customers or clients.?
Analytics claims that Linkedin is a 277% more effective network to gain leads, in comparison with Facebook or Twitter. In B2B business, marketers claim that the 80% of their leads had been generated through Linkedin connections. Moreover, 73% of buyers are more likely to consider a brand if the sales person reaches out via LinkedIn.
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Why do we talk about genuine and qualified leads??
Because it’s important to ensure that the target audience is well aimed at, and that you’re not wasting efforts on someone who is far from your? target.??
??3. PROMOTE YOUR BUSINESSES’ PRODUCT?
By dedicating time and effort in a company page on LinkedIn, it’s easier for business to reach its target audience. It can be ideally used to showcase your business’s core values, as 280 billion feed updates are viewed annually and 45% of content readers are managers, CEOs, VPs, and other upper ranks in companies. You can help them discover your product, talk about your brand’s offerings and nurture leads.?
Convinced enough??
Schedule a brief meeting with one of our B2B Growth Professionals if you would like to know more.?
By Candela Avgustin