LinkedIn Beginner’s Introduction (How to Make it Work for You)

Congratulations on joining LinkedIn! Okay, I know, perhaps you’re still thinking of joining, so you’re looking for the best resource that’ll prepare you to launch out as a LinkedIn beginner.?

Whether you’re still considering it or you’ve already opened an account, this article is for you. This article will teach you how LinkedIn works and how to make it work for you.

In this article, we'll cover;

• How LinkedIn works.
• How to properly set up your account.
• Answers to some frequently asked questions LinkedIn beginners ask.

But, first things first, what is LinkedIn? Why should you be on LinkedIn? Why should you invest so much time on LinkedIn growing your network and connections?

What is LinkedIn

LinkedIn is a professional networking platform on the internet. It's a place where professionals gather for purposes such as job search, industry connection and networking, brand promotion etc.

Why You Should Be on LinkedIn

People are constantly searching for products and services; and they are consistently looking for qualified people who can serve their needs.

You’ll agree with me that; finding someone who can service your need is different from finding a qualified person who can service that need. In the same light, people are looking out for ways to validate “professionals”.

Unless you have a personal website, there’s no better social platform that can help you showcase your value as a professional.

Other social platforms have their positives; but, one of the strong points of the LinkedIn platform, is that it gives you the leverages of networking, collaboration, and career growth.

You have access to a pool of similar people in your industry across over 200 countries. At the moment, LinkedIn has over 700millionusers. That means; if you utilize it properly, you’ll get value for your time.

Why People Join LinkedIn

People who are on LinkedIn; join in, to fulfil one of the following purposes:

1.??????Job search

2.??????Sales and prospecting

3.??????Gain career insight

4.??????Build a professional network

5.??????Branding

LinkedIn is set up to connect professionals with aligning goals:

• If you’re job hunting, you’ll meet with an employer.
• If you’re looking to grow your brand, you’ll connect with your target customer.
• If you’re joining to make sales, you would be able to build your profile to show that you’re a thought leader in your industry ,and using your service is the most reasonable decision for your prospects.

Jobseeker, brand promoter, sales rep, business owner etc. Whatever category you fall into, there’s someone on LinkedIn seeking out your service.

People are accustomed to researching professionals online(LinkedIn when it comes to career-related researches). So, it’ll tell very little of how updated you are with 21st-century tools if they go on LinkedIn and don’t find you; worse, if the information they find about you is nothing to write home about; which is why you will need to optimize your LinkedIn profile to connect with your target audience.

What is the best way to get started? Do you just go ahead and create your account then set it up?

How Most People Start Their LinkedIn Journey

If you’re reading this after joining LinkedIn, let me guess how your LinkedIn journey started;

1. Heard about LinkedIn and how amazing it is for career development.
2. Got convinced about joining.
3. Opened an account.
4. Quickly set it up.
5. Voila! You’re done and ready to have fun.
6. Breaking news! You find out that it’s not actually as fun as you envisioned.
7. You get stuck. Conclude that it’s not working. Then you leave, come back once in a while to scroll through the pages of LinkedIn.
8. Oh, I forgot to add; feel pressured by the achievements and accolades people share on their timeline.

If I just described your LinkedIn journey (okay, maybe with some minor difference), I have some good news for you;

1.???You’re not alone.

2.???Your LinkedIn story is about to change after reading this.

If you’re yet to create an account and you’re reading this, I have better news for you; the person I described above doesn’t have to be you, you won’t have to go through this path. You’ll learn a better approach that will help you appreciate LinkedIn.

LinkedIn Beginner: How to Get Started for Effective Results

Here’s how to get started on LinkedIn for effective results;

1.??????Plan your LinkedIn

2.??????Create your account and set up a profile

3.??????Gain Connections

4.??????Engage

5.??????Grow, measure growth, grow more

Step 1: Planning Your LinkedIn

Before creating your LinkedIn account, you need to answer the following questions;

• What is your goal on LinkedIn?: What do you plan to achieve with your time on LinkedIn, what will be the benchmark for success? (Landing a job, gain professional networks, getting more engagements (for people who are building their brand), making sales, etc). You may have to revisit the section on why people join LinkedIn to refresh your brain.
• Who’s your target audience?:After deciding on your LinkedIn goals, the next step is to determine who your target audience is. For example, someone who wants to land a job will target recruiters, hiring managers, employers, human resources personnel, CEOs etc. While someone like me that runs a career brand; hoping to serve job listing opportunities to recruiters on our website, while providing the latest job vacancies for job seekers, will target both job seekers and employers.
• What keywords are core to your industry/niche/profession?: If people want to search for you or your service, what would they possibly search for?

Be particular about the 3 points listed above; getting it right will determine if every other step you take will work out well or not.

Step 2: Setting Up Your Account

Sadly, most people rush over their account setup. One major reason is that, truthfully, the setup process to get an “All-Star” profile is kind of long and may turn out boring. More so, a lot of persons don’t know how to talk about themselves.

However, because you're not like everyone else, you'll have to take your time and set up your account to be strategic, compelling and unique.

• Strategic because it'll be set up to target a well-researched target audience.
• Compelling because it’ll speak the language of the audience and get them to connect, engage, or require your service.
• Unique because it won't be like every random LinkedIn profile, it won't just be a replica of your CV. You'll use your account to create a perception about who you are and what you can deliver.

Tip: The idea is to hold back from sending connection requests until you've set up your account completely.

How to Set up Your LinkedIn Profile to be All-Star

For you to have an All-Star LinkedIn profile, you need to complete the following setup:

1.??Your industry and location

2.??Current work position (with a description)

3.??At least two previous positions (you can use internships, volunteer experiences or industrial training to complement if you've not had much work experience)

4.???Your education

5.??Skills (there’s space for 50 skills to be included)

6.????A profile picture (add a banner too)

7.???At least 50 connections

Setting up Your LinkedIn Profile

There are 8 fields to fill to have a complete LinkedIn profile setup:

1.??????Intro

2.??????About (Summary)

3.??????Featured

4.??????Background

5.??????Skills

6.??????Accomplishments

7.??????Additional Information

8.??????Custom URL

Introduction

The introduction section comprises of your:

• Full name
• Current position
• Education (You can choose to show this or not)
• Location
• Industry
• A customized headline

Tip: You can add a banner by clicking on the pencil icon above your picture. Pick a banner of your choice then insert it. Click on save when you're done.

About

This is your summary. More than anything, this should be a personal message to your profile viewers. Don’t just copy what you have on your CV.

To write an engaging about, enter the conversation already in your visitor’s head.

What is the conversation you ask?

• What can I learn about this person...
• What is this person about…
• What more is there about this person that I should care…

If you can build your summary around any of these questions, you’re definitely going to end up with a strong summary.

Background

Your background section consists of your:

• Work experience
• Education
• Licences and certifications
• Volunteer experience

How to fill your background section

1.??????Go to your LinkedIn profile and click the "add profile section" just towards the bottom of the first frame of your profile page.

2.??????Click on background

3.??????Click on any of the background section you want to add e.g. education or experience

4.??????Fill in your details. Click on save.

5.??????In order to prevent LinkedIn from notifying your network that you made changes to your experience, turn off your notification. You can turn off the notification by clicking the notification button to turn it from green to black.

Note: You must complete at least your work experience and education to date,?else you won’t get an "all star" profile.

Skills

You have the opportunity of picking up to 50 skills. However, you should keep this simple and only pick the skills that are relevant to your purpose on LinkedIn.

It’s also important to include your skills because that is the only way people can endorse you and improve your image in the public eye.

Accomplishment

Have you completed any key projects, tasks? Have you received any awards or accolades? Do you have certificates in any professional course? This is the section to include those.

You can also add pictures to show proof.

How to include accomplishment

1.??????From your profile page, click add profile section.

2.??????Click on accomplishment. The list of different types of accomplishments that you can include will show.

3.??????Click on any of the accomplishments you want to add e.g. courses

4.??????Write the course name, the certificate number and the organization that certified you.

5.??????Click on save.

Additional information

I call this section LinkedIn testimonial page.

I believe that when the website developers were creating this site, they probably said to themselves; "Okay, people will come here and claim to be the best painter thing after Da Vinci. Let’s give them a chance to invite people they’ve worked with or for; to testify if their painting is really as good as they claim it is”.

I don’t know if my thought is correct, but one thing is sure, LinkedIn wants you to show proof of your expertise. Get people to attest for your works. Let the happy clients or colleagues speak for you!

To add a recommendation, you have to request for it or wait for someone who’ll willingly recommend you. The later doesn’t happen often, so you have to request for it, if it’s that important to you.

When you get a recommendation, your next step is to either approve the recommendation, revert it back to the referral for correction (because you can't edit a recommendation), or reject the recommendation.

How to request for a recommendation

1.??????On your profile page, click the add profile section.

2.??????Click additional information.

3.??????Click request recommendation.

4.??????Type the name of the person you want to recommend you. Click next.

5.??????Select your relationship with the person and your position at the time. Click next.

6.??????LinkedIn will provide a default recommendation message. You can go ahead and customize that message, telling the person the exact skills you want to be recommended for.

Custom URL

Your default LinkedIn URL is a combination of letters and numbers, you'd want to change it to something customized to your namei.e.https://www.dhirubhai.net/in/richardokiasi

How to customize your LinkedIn profile URL

1.??????From your home, click to view your LinkedIn profile.

2.??????Click on the “Edit public profile and URL” that appears on the top right column.

3.??????Click the pencil icon that appears next to your URL at the right column side of your screen.

4.??????Type the customized URL you’ve chosen in the text box that appears.

5.??????Save.

Tip: If you can’t see this on your phone, then you have to switch to a desktop to do it. LinkedIn URL can have 5 to 30 letters or numbers.

Step 3: Gaining Connections

Caution: If you’re new on LinkedIn, don’t start sending connection requests until your account is completely setup. Even if you have some connections; but after reading this, you discovered your profile is not set up properly, go through everything in step 2 again and optimize your account.

As a LinkedIn beginner, you won’t enjoy LinkedIn until you have a good number of connections to engage with. The question now is; how can you gain connections, since you’re just new on the platform?

Not to worry, I’ll show you how to get your first set of LinkedIn connections, and even as you progress, you can use the same method to expand your connection.

How to Gain More Connections as a LinkedIn Beginner

In this section, I’ll cover the 4 ways to gain more connections as a LinkedIn beginner.

The fastest and safest way to get your first set of connections is by.....Click here to continue with this article.