If LinkedIn was banned how would you market and stay connected?

In my newsletter last week, I mentioned the need to be careful of single channel communications and the current debate about banning TikTok is a perfect example of this.

Tik Tok is one of the biggest social media platforms in the world, so it would make sense for plenty of businesses to be visible there. However if you've put all your eggs in one basket, that basket could empty very quickly.

This can happen with any platform and I discovered it firsthand last year with trusty old LinkedIn.

In October my content and reach dropped over 80% overnight. I wasn't alone here, many others who use this platform had a similar experience.

So here's what I did.

1. I decided not to put the fate of my business in the hands of a third party.
2. Stayed on LinkedIn but scaled back and asked a lot of questions of people who are absolute gurus about what was going on. I also studied the algorithm in depth.
3. Developed other channels to communicate, including email, Facebook, Insta and Twitter.
4. Picked up the phone, emailed people directly and made a big effort to get out of the office and meet more people. This was the best thing I did as it made all of what I'd been doing fun again.
5. Did a ton of learning, found inspiration, got creative and developed new product ideas - such as the course I'm starting next week.

It was a wake up call that ultimately saved my business.

We can all fall back on our business-as-usual processes and operate in safe spaces, but things do change (all the time!) and we need to evolve our thinking to keep up with change before it gives you a whack between the eyes.

Finally, if you're keen to keep growing, my live cohort-based program,?Advance your Business with Powerful Networks?kicks off in a few days!

We’ll be diving into why having a powerful network is the insurance and fuel you need at every stage of your career and business.

You'll engage straightaway with key stakeholders and decision makers to open up sales, partnership, collaboration and revenue opportunities by appyling the tools in real time.

I’d love to see you there.

Advance Your Business with Powerful Networks

#leadership #socialnetworking #marketing #digitalmarketing #innovation