LinkedIn Authority Blueprint

When I started using LinkedIn in July of 2006, it was basically just a contact list. I just used it as a resume and ignored it for the most part.

Nevertheless, over the years, I connected with thousands of people, many of whom I have built significant trust with. Yet, I still didn’t know how to leverage LinkedIn to get referrals consistently.

When Microsoft bought LinkedIn last year for $26.2 billion dollars, I knew that LinkedIn was about to change forever.

You see, LinkedIn used to be marketed as a one-stop-shop for hiring professionals. They did not have “Sales Navigator” back in the day. There was no feature available to create articles like this one, or even posts and videos.

LinkedIn is now on a mission to become the number one content marketing machine on the internet for B2B companies.

As a matter of fact, studies show that 80% of B2B leads come from LinkedIn, and 94% of B2B marketers use LinkedIn to distribute content.

The problem is that most people are just doing random acts of marketing on LinkedIn.

"Energy without strategy is a waste of time" - Joe Apfelbaum

When you get a moment, you post. When you happen to have the right idea, you create an article. Often that might not happen for an entire year! I see it all the time.

Last year, I set a goal to analyze 1 million LinkedIn connections and when I started analyzing connections, I realized that there is a major gap in the market.

Entrepreneurs and business executives want to have an optimized profile on LinkedIn because they know that the best qualified leads come from referrals. The problem is that most people don’t know how to optimize their profiles and don’t have the patience and the skills to do it efficiently even if they did.

The best way to get referrals is to make it easy for your best and most trusted relationships to know and understand your business as well as you do.

Make it easy for people to refer business to you! What a novel idea!

Plus, you need a strategy to stay top of mind with your existing network EVERY DAY. Not just when you’re in the mood.

Don’t have a written strategy? No worries.

That’s why I created the “LinkedIn Authority Blueprint.”

Watch this video and keep reading below:

In this step by step process, we show you exactly everything you need to do to create the right strategy, optimize your profile, and have a calendar of content available for you to promote on a daily basis to your most trusted relationships.

Here is how the LinkedIn Authority Blueprint works.

Here are the deliverables for the LinkedIn Authority Blueprint that you will receive:

• LinkedIn Marketing PreWorkshop Questionnaire
• The 90 Minute LinkedIn Strategy Session
• Documented Strategy including Goals, Target, Message
• Optimized LinkedIn Profile
• LinkedIn 13 Week Content Calendar w/Ideas
• Library of Assets To Use On LinkedIn
• LinkedIn Connections Dashboard
• The 45 minute Review Call

Once you book the 90 minute strategy session we send you a preworkshop questionnaire that you can fill out. This will take you about 1-2 hours to fill out and it will guide our strategy session. Please take your time filling out the answers to the questions that we ask you and you can include other members of your team to help you fill them out.

The Strategy Session

This is a comprehensive 90 minute marketing strategy session that is recorded via online video or over the phone.

In this strategy session we go over your business goals and tie them to some tangible marketing goals so you can determine your ROI.

Once we have clear goals, we then identify the right target market for your business. The target that your referrals will be most likely to refer to you on a regular basis. The target that will allow you to enjoy your work and still make a good profit.

With your goal and target in mind we still need to define your ideal messaging.

The message will include your value proposition to that target market based on their needs, desires, dreams, problems, pains and fears.

We want people to take action. People are motivated by their emotions, and they back up their emotions with logic.

So, coming up with the right messaging to communicate with in your strategy is key.

Now that we have your goal, target and message, we can begin to work on the elements of your profile that need optimization.

• We think up a great headline, educate you about a photo and background photo.
• We talk about what needs to go into your summary, and then discuss your work history and story.
• We also look at your skills and recommendations and create a plan to make sure you build trust on your profile.

Finally, we begin to conjure a content marketing brainstorm.

In our brainstorming session, we talk about the questions that your clients have been asking you, the questions they should of been asking you but don't.

We talk about your competitors and how you stand out.

The education that you want to provide to your clients and the thought leaders that inspire you.

We learn about where to find videos, articles, podcasts, information that we can identify for your asset library, and we brainstorm ideas to capture the minds of your target audience. 

When you finish this 90 minute virtual strategy session with our team of experts, we are now armed with the right information to build out your dashboard, optimized your profile and create your content calendar to help you build out your library of assets.

The Review call

Within two weeks of our strategy session we have a review call to review your dashboard, your optimized profile and your content calendar with ideas for assets.

At that point you can start promoting, or you can have us begin creating the content for you and start promoting on your behalf.

We recommend posting at least one evergreen article each month that is the foundation of the monthly theme. From that article, you can create images, audio, video, short blurbs, memes and posts.

Having a daily update on your profile is the best way to stay top of mind with your ideal prospects and referrals partners. Having this LinkedIn Authority Blueprint will ensure that you are doing marketing on LinkedIn the right way so you can get more qualified leads, referrals and grow your business efficiently.

Ready to get started? Setup a call with Joe Apfelbaum today! www.ajaxunion.com/talktojoe

PS: We are only taking on 30 clients in 2018 because this is a new offering and we want to make sure that we do an amazing job for the people that we take on. These 30 clients will have the privilege of getting this service at a special introductory discount! Looking forward to supporting you on your goals.

FAQ:

How much does the LinkedIn Authority Blueprint cost?

Contact us for pricing. We only give pricing for people who are qualified.

How much of my time do I need to spend preparing for the 90 minute strategy session?

You need to invest at least an hour to fill out the questionnaire before the strategy session starts. We want to make sure you come prepared to the strategy session. Many of our clients have spent over two hours filling out answers to the questions that we send.

What types of results can I expect from the LinkedIn Authority Blueprint?

This is just a strategy session. We are not creating content and we are not promising that you will get the work done to get you to your goal. We are giving you the ideas and clarity for what content you need based on your goals and ideal target client. Once you have the right messaging ready you can spend time on LinkedIn more effectively. The results that you are are entirely based on your goal and what you put into your activity. For example, I want to speak to 80 people a month using linkedIn direct messaging. I use this blueprint to have the right messages created for the right people and I have someone reaching out to 2000 people each month. 80 of them actually get on the phone with me. Because they are ideal, we end up generating 20k in new business each month from these activities. We also have a 2 million dollar pipeline for next year. We are getting results and our clients that actually use the strategy are getting these types of results as well. BTW the reason why so many people respond to our messages is because they see our content going out daily in their feed!

Can I invite some of my co-workers and partners to the strategy session?

You can invite anyone you want to join you in the strategy session. As long as they add value to the conversation, the key is for our time to be productive. Make sure that person also contributes to the questionnaire as well so you are both on the same page before the strategy session.

What if you optimize my employees profile and they leave our company?

You can use the blueprint to optimize any future employees profile as well. The blueprint includes the ideas you need to grow your business and get more clients.

Ready to get started? Setup a call with Joe Apfelbaum today! www.ajaxunion.com/talktojoe

What amount of QA and editing do you provide for the content being created?

As part of the LinkedIn Authority Blueprint, we are not creating any content. This is just ideas for what you can be creating. If you want one of our full service packages after the blueprint is completed we will offer that to you. Our full service LinkedIn execution includes robust QA for all the content we create.

How can we be sure that you understand our business?

If you do not understand your business, it would be very hard for you to explain it to us. Because of that we ask you many questions on the questionnaire that will help you describe your business to us. We have yet to find a company that we did not understand after going through our robust process.

What if I do not have a clear target market and I want to focus on the masses?

You cannot be successful on LinkedIn creating content for everyone and anyone. You must pick a target market. If you are not willing to do that, your content will not stand out and will not be meaningful to anyone. If you are targeting everyone, you are not going to get to your goal using LinkedIn and this program might not be as effective for you.

What is your guarantee if I am not satisfied with the service you are offering?

We gaurentee that you will have a questionnaire, a video that is recorded and the blueprint for you to use. If you are not satisfied with the actual strategy that gets produced we can offer you coaching for an additional fee to help you create a better business strategy that you will be satisfied with. We are taking what is in your head and getting it down on paper for you to be able to market yourself properly.

Where will you be getting the video and audio for my LinkedIn Authority Blueprint?

The only video and audio you will be getting is of your 90 minute strategy session. It will be unedited and uploaded to a shared folder that you can access.

Ready to get started? Setup a call with Joe Apfelbaum today! www.ajaxunion.com/talktojoe

Why do you record our 90 minute virtual strategy session?

We need to record your strategy session so our team can develop the calendar with ideas, and we can review it later if we have any questions.

Can you also manage our Facebook, Twitter and Instagram pages for us?

As part of our full service clients we do everything for a B2B company. We can develop your full blown business strategy, create your assets for your marketing funnel, create email automations and drive traffic with SEO, SEM and Email marketing. We do full service social media management on LinkedIn, Facebook, Twitter and Instagram. All this is not included in the "LinkedIn Authority Blueprint." You can use this strategy to support other platforms though.

What else does Ajax Union provide in terms of marketing services?

Ajax Union is a B2B Digital Marketing Agency, We develop full blown business strategies, create your assets, leadmagnets, landing pages and case studies for your marketing funnel, create email automations and drive traffic with SEO, SEM and Email marketing. We do full service social media management on LinkedIn, Facebook, Twitter and Instagram.

Ready to get started? Setup a call with Joe Apfelbaum today! www.ajaxunion.com/talktojoe

How does the LinkedIn Authority Blueprint help with SEO?

When we give you profile optimization tips we recommend that you add keywords to you profile that would help you rank in search results inside LinkedIn and on the web.

What else can I be doing with all this content that will be created for me?

You can use the content in sales presentations, you can use the ideas for other social media platforms, you can use the strategy to help drive your email campaigns and videos. There are many uses for these amazing content ideas that we will be generating as part of the LinkedIn authority Blueprint.

Do I have to have a LinkedIn premium account to be able to use this service?

You do not have to have a LinkedIn Premium account to be able to use our LinkedIn Authority Blueprint strategy session but we highly recommend that you get premium if you plan on using LinkedIn for prospecting and generating business. One of the key features is that you are able to see WHO views your profile and reach out to them. This is powerful in terms of closing new business.

How often can we speak on the phone with someone if we have questions or comments?

As part of the LinkedIn Authority bluepring package we have 1 90 minute strategy session and a 45 minute review call. If you have any questions please email us. If you need to get on the phone again to ask questions we can offer you additional strategy for a minumal fee.

Do you provide me with a referral fee if I get you clients?

We currently do not have a referral program but do reach out to us if you want to send us clients as we can work something out for you on a case by case basis.

...and many more questions can be answered on a strategy call today!

Ready to get started? Setup a call with Joe Apfelbaum today! www.ajaxunion.com/talktojoe