LinkedIn Audio-Pros and Cons

Are you ready to elevate your LinkedIn strategy but unsure whether LinkedIn Audio is the right tool for your business??

LinkedIn Audio, a recent addition to the leading professional networking platform, enables organisations to host live audio-only events. But how can it benefit your business, and what are the potential drawbacks??

According to LinkedIn data, over 36% of members are engaging with content more frequently on the platform, and the addition of LinkedIn Audio has resulted in a 20% increase in live event attendance since its launch. With more than 900 million members worldwide, LinkedIn is still expanding, so it's important to know how LinkedIn Audio fits into your overall strategy.

In this blog, we'll look at the pros and cons of LinkedIn Audio, so you can decide whether it's the best channel for engaging your audience and meeting your organisation's goals.

LinkedIn Audio

LinkedIn Audio is LinkedIn's response to the rising trend of audio-only content, sparked by the success of platforms like Clubhouse and Twitter Spaces. With the help of this feature, you can organise audio events right on LinkedIn, which is a fresh and creative method to interact with business-orientated audiences. But is it the right fit for your business?

Here are the pros and cons of LinkedIn Audio:

1. Exclusive Access to LinkedIn’s Professional Audience

While LinkedIn Audio is a newer feature, it offers a distinct advantage over platforms like Clubhouse by providing access to LinkedIn's highly engaged professional audience.?

LinkedIn Audio, relative to other audio platforms, gives you access to a network of decision-makers, influencers, and professionals in the industry who are already using the platform, which facilitates connecting with your ideal audience right away.

2. Cost-effective

LinkedIn Audio allows you to avoid the need for expensive video equipment or a professional studio setup. All you need to get started is a quiet area and a high-quality microphone.

3. Simple and Effective Speaker Management

Organising speakers for a LinkedIn Audio event is easy. Speakers can be added with ease at any time, and they can accept or reject the invitation right away. This feature is particularly advantageous for panel-style discussions, offering flexibility in event duration from 15 minutes to 3 hours.

4. Ideal for the Camera-Shy

For individuals who may feel uncomfortable being on camera, LinkedIn Audio provides an excellent alternative. It relieves professionals of the burden of appearing in front of a camera, which may be a major obstacle, and enables them to share their knowledge and foster a community.

5. Seamless Integration

You may run your event directly on the LinkedIn platform using LinkedIn Audio, as opposed to LinkedIn Live, which often requires the use of third-party solutions like Zoom, Streamyard, or other broadcasting software. Organisations can now more easily engage with their audience in real-time and host live events with less complexity thanks to this seamless connectivity.

6. Automatic Notifications

LinkedIn ensures that all attendees receive instant notifications the moment your event begins. This feature lowers the possibility of late arrivals or missed sessions by ensuring that your audience is informed promptly. Automatic reminders increase the chance that attendees will arrive on time, maximising involvement and engagement from the very start.

7. Controlled Participation

Only designated speakers can speak during the session. If others wish to contribute, they must raise their hand, and only if the host grants permission can they speak. This ensures a well-managed discussion and helps maintain focus.

Cons:

1. Challenges with Visual Impact and Connection

It can be difficult to hold an audience's attention when you only use your voice in a world where visuals are so important. It is more difficult to build a personal and compelling connection when there are no facial emotions or body language present, which could result in less intimate contact.?

Without the visual cues that often enhance communication, creating a strong bond with your audience might require additional effort.

2. No Automatic Recording

Unlike some other platforms, LinkedIn Audio doesn’t offer an automatic recording feature. If you want to keep a record of the event, you’ll need to use an external tool to record it, adding an extra step to the process.

3. Limited Discovery Potential

The potential for audio content to be discovered more widely across platforms is limited because it is more difficult to transform into other formats, such as visual social media posts or video snippets.

4. Challenging Moderation

It can be more difficult to regulate and moderate talks in the absence of visual clues, particularly when there are a lot of people attending the event. This could result in less organised or chaotic discussions.

5. Limited Engagement Feedback

Audio content offers fewer ways for audience interaction, with only basic reactions like 'like,' 'love,' 'clap,' and 'laugh,' and no option for comments. This makes it challenging to measure its effectiveness and real-time audience engagement compared to video content, which typically provides more immediate and varied feedback options.

Frequently Asked Questions (FAQs)

Let’s go over some frequently asked questions from executives about LinkedIn Audio.

1. What type of content works best on LinkedIn Audio?

LinkedIn Audio is ideal for discussions, interviews, and Q&A sessions where the focus is on delivering valuable insights rather than relying on visual elements.

2. How does LinkedIn Audio compare to traditional webinars?

LinkedIn Audio offers a more casual and accessible format compared to traditional webinars. As it is solely audio-based, presenters may feel less pressured, and more free-form conversation can ensue.

3. Can I monetise my LinkedIn audio events??

Although LinkedIn Audio lacks an inbuilt monetisation function, you can make money off of your events by utilising them to advertise your products, services, or areas of expertise.?

For instance, you can offer premium content or services to participants who engage with your event. Additionally, you may use the platform to increase brand authority, which may open up new business prospects or paid speaking engagements.

4. Is LinkedIn Audio available on mobile devices?

Yes, LinkedIn Audio is accessible on both desktop and mobile devices, making it convenient for users to join or host events from anywhere. The mobile-friendly design enables participants to participate in live audio sessions while on the go, making it easier to reach a larger audience that may not be limited to their desks.

Conclusion

We hope that this blog has helped you understand the pros and cons of LinkedIn Audio. While LinkedIn Audio offers unique benefits for engaging with your audience through live, content-focused discussions, the decision to use this platform ultimately depends on your specific needs and objectives.?

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