This LinkedIn article was written with artificial intelligence...can you tell?

On November 2nd, LinkedIn, the world's largest business-oriented social media platform, announced that any members with "creator mode" toggled on now have access to creator tools like LinkedIn Live and Newsletters. (For more on what these are, click here.)?????

With the LinkedIn newsletter feature, members can create articles that are pushed out via email to anyone who subscribes. These articles are also published on LinkedIn's blogging platform, Pulse, which you should check out if you're looking for a place to share your thoughts with other professionals.

The release of newsletters is great news when it comes to growing a following and generating leads for your business. Why's that? Because most people are more likely to "follow" a topic than to follow an individual creator. For example, to follow me, someone has to come across my content (likely at least 5-7 times), decide they like my delivery and content style, and follow along. However, with a newsletter, the person need only be invested in the topic, not necessarily the writer. So, if someone is committed to building their personal brand, they may hit "subscribe" to my newsletter that is entitled "Build a Brand," even if they wouldn't hit "follow" to me as an individual. While my hypothesis is untested and more subjective, my following numbers support it -- my personal following is just over 15,000 members, while this newsletter's following is about 50,0000.

Indeed, there's much to be excited about when it comes to the possibility of using a LinkedIn newsletter to develop your thought leadership. On the flip side of that, though, is the actual task of writing the newsletter. For many of us, creating rich, long-form content is a Herculean task compared to creating zippy status updates or short-form videos. We can stare at our white screens, hoping words will leap onto the page until we hit the critical 800-1200 word count that statistics indicate make for an impactful piece. The whole process can drum up a lot of anxiety for even the most excited content creator; unless you decide to harness the power of artificial intelligence (AI), as I did for this very article.

Can AI really write for me?

AI is starting to infiltrate many of our online activities. AI chatbots can mimic human behavior and conversations with voice recognition software allowing your AI agent to "read out loud" any text you write for it. AI-enabled tools can also mine data to produce reports that help us make intelligent business decisions in areas like sales performance, tracking product trends, or coming up with new business ideas. AI can even be used to compose music, allegedly.

An AI-generated article may just be the thing you need to get started generating long-form content for LinkedIn's blogging platform. Let me show you how I did it...

Selecting an AI copywriting tool

The first thing I did was select an AI copywriting tool. For this article, I used Jarvis.ai. Full disclosure: I have a paid membership to this site, and so far, I use it mainly to generate enticing blog posts ideas, but until now, I have not used it actually to write an article. There are a number of other AI copywriting tools available. Click on the links below to check out their websites and read about what they do, as well as how you can use them:

- Copy.ai?

- Writesonic?

- Persado??

- Copysmith.ai??

Are you looking for more tools? Here's an article by Neil Patel outlining additional resources, and here's another piece by Victory Tale, which includes a very comprehensive round-up of the pros and cons of each.

How to use AI to write authentic content

At this point, I haven't found an AI tool I feel could replace an authentic writer. AI will get better with time, but it is still nowhere near replicating the nuance of real human language. However, AI could get close enough that readers will not be able to tell if AI or a human wrote the piece -- but only if you create conditions for success.

For this article, I had to create several "inputs," including the headlines of each section, a description of what I was trying to have the copy "achieve" in each section, words that described my desired tone of voice, and keywords to ensure the tool included (for example: "AI," "copywriting," and "blogs" were the ones I used for this piece).

Once I completed those parts, the tool got to work. Watch below:

What do you think of AI-generated content?

The AI writing tool I used, Jarvis.ai, isn't perfect, but it still got the gist of the article across. I found myself going back to edit and reword several sections to ensure a cohesive structure to the article versus a series of AI outputs thrown together. (I guess you can judge how effective my human overlay is!)

It took me about an hour to craft this article, whereas I typically clock in around 45 minutes or less when I create long-form content. However, that's because:

1. This is my first time using this technology to write an entire piece, so I was a bit "clunky" and had to watch some videos to get better at it while I wrote
2. I'm naturally a pretty fast writer. For better or worse, I write exactly how I speak, which creates little writer's block
3. I actually enjoy writing. Everyone has their thing, right? For me, it's writing. I find the process to be cathartic.

I want to drill in on that last point as we wrap this article up. Like any tool or new technology, it's important that you first have a strategy and a keen sense of self and then select the best tools to turn up the volume.

Writing is a creative pursuit for me, one that I look forward to every day. Creating content was the very thing that had me launch a personal branding business, and the prospect of turning over my writing solely to artificial intelligence makes me sad. However, I enjoy using AI to help with search engine optimization, creating clever blog titles, and helping me brainstorm ideas. So, going forward, I will continue to use it for that.

What about you? Do you think artificial intelligence could be the game-changer you're looking for to help propel your personal brand, or do you fear it may dilute your content? Or perhaps you see some pros and cons. I'd love to know in the comment section below.

Ok, ready for the big reveal of how much of this article was generated by AI??

Give it a second read below. The areas that are bold and italicized were written by my trusty friend Jarvis.

This LinkedIn article was written with artificial intelligence...can you tell?

On November 2nd, LinkedIn, the world's largest business-oriented social media platform, announced that any members with "creator mode" toggled on now have access to creator tools like LinkedIn Live and Newsletters. (For more on what these are, click here.)?????

With the LinkedIn newsletter feature, members can create articles that are pushed out via email to anyone who subscribes. These articles are also published on LinkedIn's blogging platform, Pulse, which you should check out if you're looking for a place to share your thoughts with other professionals.

The release of newsletters is great news when it comes to growing a following and generating leads for your business. Why's that? Because most people are more likely to "follow" a topic than to follow an individual creator. For example, to follow me, someone has to come across my content (likely at least 5-7 times), decide they like my delivery and content style, and follow along. However, with a newsletter, the person need only be invested in the topic, not necessarily the writer. So, if someone is committed to building their personal brand, they may hit "subscribe" to my newsletter that is entitled "Build a Brand," even if they wouldn't hit "follow" to me as an individual. While my hypothesis is untested and more subjective, my following numbers support it -- my personal following is just over 15,000 members, while this newsletter's following is about 50,0000.

Indeed, there's much to be excited about when it comes to the possibility of using a LinkedIn newsletter to develop your thought leadership. On the flip side of that, though, is the actual task of writing the newsletter. For many of us, creating rich, long-form content is a Herculean task compared to creating zippy status updates or short-form videos. We can stare at our white screens, hoping words will leap onto the page until we hit the critical 800-1200 word count that statistics indicate make for an impactful piece. The whole process can drum up a lot of anxiety for even the most excited content creator; unless you decide to harness the power of artificial intelligence (AI), as I did for this very article.

Can AI really write for me?

AI is starting to infiltrate many of our online activities. AI chatbots can mimic human behavior and conversations with voice recognition software allowing your AI agent to "read out loud" any text you write for it. AI-enabled tools can also mine data to produce reports that help us make intelligent business decisions in areas like sales performance, tracking product trends, or coming up with new business ideas. AI can even be used to compose music, allegedly.

An AI-generated article may just be the thing you need to get started generating long-form content for LinkedIn's blogging platform. Let me show you how I did it...

Selecting an AI copywriting tool

The first thing I did was select an AI copywriting tool. For this article, I used Jarvis.ai. Full disclosure: I have a paid membership to this site, and so far, I use it mainly to generate enticing blog posts ideas, but until now, I have not used it actually to write an article. There are a number of other AI copywriting tools available. Click on the links below to check out their websites and read about what they do, as well as how you can use them:

- Copy.ai?

- Writesonic?

- Persado??

- Copysmith.ai??

Are you looking for more tools? Here's an article by Neil Patel outlining additional resources, and here's another piece by Victory Tale, which includes a very comprehensive round-up of the pros and cons of each.

How to use AI to write authentic content

At this point, I haven't found an AI tool I feel could replace an authentic writer. AI will get better with time, but it is still nowhere near replicating the nuance of real human language. However, AI could get close enough that readers will not be able to tell if AI or a human wrote the piece -- but only if you create conditions for success.

For this article, I had to create several "inputs," including the headlines of each section, a description of what I was trying to have the copy "achieve" in each section, words that described my desired tone of voice, and keywords to ensure the tool included (for example: "AI," "copywriting," and "blogs" were the ones I used for this piece).

Once I completed those parts, the tool got to work. Watch below:

What do you think of AI-generated content?

The AI writing tool I used, Jarvis.ai, isn't perfect, but it still got the gist of the article across. I found myself going back to edit and reword several sections to ensure a cohesive structure to the article versus a series of AI outputs thrown together. (I guess you can judge how effective my human overlay is!)

It took me about an hour to craft this article, whereas I typically clock in around 45 minutes or less when I create long-form content. However, that's because:

1. This is my first time using this technology to write an entire piece, so I was a bit "clunky" and had to watch some videos to get better at it while I wrote
2. I'm naturally a pretty fast writer. For better or worse, I write exactly how I speak, which creates little writer's block
3. I actually enjoy writing. Everyone has their thing, right? For me, it's writing. I find the process to be cathartic.

I want to drill in on that last point as we wrap this article up. Like any tool or new technology, it's important that you first have a strategy and a keen sense of self and then select the best tools to turn up the volume.

Writing is a creative pursuit for me, one that I look forward to every day. Creating content was the very thing that had me launch a personal branding business, and the prospect of turning over my writing solely to artificial intelligence makes me sad. However, I enjoy using AI to help with search engine optimization, creating clever blog titles, and helping me brainstorm ideas. So, going forward, I will continue to use it for that.

What about you? Do you think artificial intelligence could be the game-changer you're looking for to help propel your personal brand, or do you fear it may dilute your content? Or perhaps you see some pros and cons. I'd love to know in the comment section below.

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Kait LeDonne is the founder of?Brandwise Media, a personal branding firm that helps business authors and executives build social media followings to launch their books, workshops, and other corporate initiatives. She is also the instructor of?The Influence Academy, the 6-week training program to become a go-to expert in your industry using LinkedIn.

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