Linkedin Article: Thursday Throwbacks

Article – Top 10 ad campaigns of 2020

(Adapted from ET Brand Equity, Published on January 04, 2021)

Top 10 advertising campaigns of 2020, which were most read/watched by readers comprising from different field like consumer brands, automobile to healthcare, financial brands.

1.      CRED's 90s inspired multi-film campaign featuring Anil Kapoor

• The films feature Bollywood actor Anil Kapoor along with other celebrities from the 90s, to entertain and spread CRED’s message.
• The platform aims to amplify its messaging of how easy it is to manage timely credit card payments through the app and also getting regularly rewarded for good financial behaviour. In the film, Kapoor will bring home the message of paying credit card bills on time in his unique, inimitable style.

2.      AMFI | 'Mutual Funds Sahi Hai' campaign | Sachin Tendulkar, M S Dhoni

• The ‘Mutual Funds Sahi Hai’ campaign is an effort by AMFI to spread awareness and information about investments in mutual funds
• SEBI does not allow celebrity engagement for mutual fund and asset management brands. However, at an industry level, it has allowed the use of celebrities to spread awareness about investment avenues like mutual funds

3.      Kamdhenu Paints | 'Be Indian Buy Indian' vocal for local campaign

• Kamdhenu Paints launched the social media campaign to amplify the message of being 'Vocal For Local' and self-reliability as the country emerges from the shadows of Covid-19.

4.      WhatsApp's global brand campaign in India

• Messaging platform WhatsApp has launched its global brand campaign in India. Through its ‘It’s Between You’ campaign, the Facebook-owned app is attempting to strike an emotional chord with its over 400 million users in India
• WhatsApp has collaborated with film director Gauri Shinde and BBDO India to create two 60-second ads that will go live starting today across TV, digital, and various OTT platforms. In addition to this, the reach of Facebook and Instagram will be used for engagement

5.     Ranbir Kapoor urges to beat lethargic moments in Coca Cola campaign

• Coca-Cola launched a new campaign showcasing Ranbir Kapoor in a new avatar. The campaign takes an uplifting look at how the dull, lethargic moments are transformed into memorable and uplifting ones, simply when one reaches for an ice-cold Coke.

6.   Colgate | Importance of oral health in Vedshakti campaign

• Colgate-Palmolive has announced 'Mooh Swachh Toh Aap Healthy' (A pure mouth means a healthy you) campaign for its Ayurvedic toothpaste Colgate Vedshakti.
• The campaign highlights the role of the mouth as the gateway to our body and how an unhealthy mouth, can increase the possibility of bacteria entering our system leading to higher risk of several health issues.

7.  Swiggy’s #WhatTheFalooda campaign tackles customer behaviour

• Online food delivery platform Swiggy launched a video centered on customer care executives, and the abusive language they face while dealing with from disgruntled customers.
• Titled #WhatTheFalooda, the campaign aims to sensitise customers against the use of abusive language while interacting with customer care executives through chats, calls and on social media. 

8.      Oppo | Diwali edition F17 Pro

• ‘Be The Light To Spread The Light' marking the launch of a Diwali edition F17 Pro inspired by the festival.
• The campaign encourages people to illuminate the world of others this Diwali with acts of kindness and spread joy.

9.  Godrej Protekt rolls out TVCs with mother son duo

• The personal and home hygiene brand from Godrej Consumer Products, unveiled a campaign, which consists of TVCs for its health soap and air & surface disinfectant spray

10.   Dettol promotes washing hands with soap to fight the coronavirus outbreak

• It uses simple illustrative graphics on how washing hands with soap keeps germs away, during the lock down and talks about maintaining precautions like social distancing. 

Read more at - https://brandequity.economictimes.indiatimes.com/news/advertising/top-10-ads-of-2020-an-etbrandequity-compilation/80089933