Linkedin Article: Throwbacks
Milind Mangle
OD l Strategy l Leadership l International Certified Business Coach I Board Member l Training
Article 1 – 10 campaigns that reinvented pharma marketing
(Adapted from Mediatoolkit, Published on December 07, 2020)
The changing times have also changed the way Pharma marketers’ deal. Traditional marketing practices are in decline and pharma marketers are embracing the change in consumer expectations.
Now, pharma marketers know how to let go of the status quo and engage in out-of-the-box pharma marketing practices, while still getting their point across and not sacrificing the creative. And they do it to encourage open conversations around health issues and get rid of the stigma surrounding some medicines and illnesses. That approach is what gets the audience’s attention and earns their approval and trust. Pharma marketing campaigns have started moving in the right direction of entertaining and engaging content, and here are a few examples of exactly that.
Using mediums like video, apps, and chatbots – these marketers have proven that pharma campaigns don’t have to be contained by two traditional platforms, like TV and print. In fact, the audience itself has gravitated to online ad consumption. Once you know your audience and what they respond to best – you’ll know how to approach them and with what kind of content.
Read more at - https://www.mediatoolkit.com/blog/pharma-marketing-campaigns/
Title – 30 MOST INNOVATIVE BUSINESS LEADERS OF THE LAST DECADE (2010-2020)
(Adapted from Business Management Degree)
It is a known reality that to be a great manager, also need to be a great leader, and many of the world’s most well-known companies have some seriously smart people at the helm. What’s more, whether these leaders are running a new startup or overseeing a more established brand, they need to innovate to keep the company fresh and exciting.
Read more at - https://www.business-management-degree.net/30-innovative-business-leaders/