LinkedIn Announces New Features to Help Businesses Build Credibility and Grow Their Page Followers

LinkedIn has released several new features designed to help businesses build credibility and grow their page followers. These features include:?

• Custom testimonials: You can now display a custom testimonial on your Page header to build credibility with potential customers. This is a great way to showcase what makes your organization unique and to get the attention of your audience.?

• Custom button: You can add a custom button to your Page header that drives viewers to take a desired action, such as visiting your website or booking an appointment. This is a great way to convert viewers into leads or customers.?
• Auto-invite content engagers: You can now automatically invite people who have engaged with your content to follow your Page. This is a great way to grow your Page followers and to save time on outreach.?

• See who's visited your Page: (Premium Feature) This feature allows you to see up to seven eligible members who visited your Page each week. This can be helpful for understanding who is interested in your business and for tailoring your content accordingly.?
• Draft a post: (Premium Feature) This feature allows you to get help from AI to draft your Page posts. Simply enter a minimum of 20 words and the AI will help you to enhance your notes and ideas to create a first draft.?

These are just a few of the new features that LinkedIn is rolling out to help businesses get more out of their LinkedIn Pages. By taking advantage of these features, you can build credibility, grow your audience, and generate more leads for your business.?

Are Premium Features Worth It??

The decision of whether or not to upgrade to a Premium Page is a business decision. The premium features can be helpful for businesses that are looking to grow their brand and generate more leads. However, the free features can still be valuable for businesses that are just starting out or that don't need the extra functionality.?

Here are some things to consider when deciding whether or not to upgrade to a Premium Page:?

• Your business goals: What are you hoping to achieve with your LinkedIn Page? If you are looking to grow your brand and generate more leads, then the premium features may be worth the investment.?
• Your budget: How much are you willing to spend on social media marketing? The premium features are a paid add-on, so you will need to factor in the cost when making your decision.?
• Your target audience: Who are you trying to reach with your LinkedIn Page? If your target audience is already active on LinkedIn, then the free features may be sufficient. However, if you are trying to reach a new audience, then the premium features may help you to get your Page in front of more people.?

Ultimately, the decision of whether or not to upgrade to a Premium Page is up to you. But with the new features that LinkedIn is rolling out, there are more reasons than ever to consider making the switch.?

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