LinkedIn by the #s

LinkedIn turned 20 May 5th this year

And there have been some changes in 20 years. Were you an early or late adopter?

Have you shifted your mindset from an "online resume" to a networking and business development tool?

Some of the changes have happened subtly over time. Some are more dramatic. To get you up to speed, here is?LinkedIn by the #s

To start you off with some important context, take a look at the diagram above. LinkedIn is considered a very?small?platform. Most of the time, when I'm looking for stats, LinkedIn is not included as Social Media. A little bit of an identity crisis there.?

LinkedIn?IS?the only B2B Social Media platform. And it's very close the 1 Billion mark.

(The above chart came out 3 months before Threads, so the Twitter data is likely wrong, and Threads isn't included.)

FB and YouTube are about 3Xs larger than LI.?

LinkedIn Demographics

57.2% identify as Male and 42.8% as Women

LinkedIn ads reach 1/3 of men ages 25 - 34. Keep that in mind when running ads. 1 - 2% reach those over 55 years old.

Less than 25% of daily LinkedIn Users are in the U.S. It is truly a Global Platform.?

Less than 1% share content 5 days/week

The average # of connections is 1000

39% of U.S. users have one of the Premium versions

3 people/minute join LinkedIn. That hasn't changed in about 5 years.

Here's the shocker -?

60% of users are age 25 - 34.?

Pre-pandemic, 30 - 40% of the activity in the newsfeed was Boomers. They kept things clean. During the pandemic, they disappeared.?

Your individual network will not be a representation of all of LI. It will be primarily people 5 - 10 years older and 5 - 10 years younger than you.?

Food for thought, do you want to work with Gen Z? How are you going to reach them??

Like it or not, they are 60% of LinkedIn.?

I have been following the stats and demographics of LinkedIn for over a decade. About a decade ago, the median annual earnings were $120,000. Pre-pandemic is slipped to $85,000. Now it is $75,000. Not quite half. Disturbing.?

98% of members have post-secondary education

69% of the 200 million U.S. users are active daily

80% of users are either decision-makers or decision influencers

Of users 16 - 64 years old

1. 88% also use FB
2. 83% also use IG
3. 76% also use YouTube
4. 51% also use TikTok
5. 25% also use Reddit

I think the demographics and the shifts are fascinating. To a marketer, it's all important. I like a big-picture view and being able to make informed decisions.?

Much of this info I presented at BACN in May. You can watch that?presentation here ?if you are interested. The second half is all best practices for business development on LinkedIn. It's not quite 42 minutes.?

I have lots of ideas about these demographics and how they evolved. I shared a small amount. If you are curious about how they affect your business, let's have a conversation. I get pretty geeky about this stuff!?

Use this info to your best advantage.

Until next time...?

Angela

#LinkedInDemographics #BusinessDevelopmentOnLinkedIn #DigitalMarketing #B2BPlatform #IdealAudience

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Angela calls herself The “Accidental Entrepreneur,” having moved to the San Francisco Bay Area with her shiny new MBA and dreams of being a CMO. Instead, she started her own business. Angela is the #LinkedInBadass sharing her expertise in Business Development, Professional Branding, Visibility & Optimization on LinkedIn. Without a website, she built her entire vibrant business using free LinkedIn! She is a former Rock Climbing Guide and lives in Marin, where the hiking and the weather are fabulous. Being from Wisconsin, she is a diehard Packer Fan and shareholder.

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