LinkedIn Algorithm Updates You Need to Know - Easily Explained ??

To start with the basics, you might have noticed that when you create a post on LinkedIn, it is viewed by a certain number of other LinkedIn users. The number of views is based on the LinkedIn algorithm, which determines whether your post will be featured in other users' feeds. Let's delve into the world of this notorious algorithm and how it works.

The LinkedIn algorithm refers to the set of rules and calculations used by the LinkedIn platform to determine which content appears in users' feeds and how it's prioritized. This algorithm analyzes various factors to decide what content is most relevant and valuable to each individual user.

Additionally, in 2024, LinkedIn is addressing a growth issue in its platform activity. Over the past few years, there has been a notable increase in user engagement, with a significant trend in personal content and attempts to manipulate the algorithm for more visibility. This shift has prompted user complaints, leading LinkedIn to implement changes aimed at prioritizing relevant and informative content.

Two major changes that LinkedIn has emphasized in their strategy are:

1. Increased visibility for posts from connections that users have personal relationships with.
2. Prioritization of posts offering valuable insights and advice.

To identify valuable content, LinkedIn assesses various factors, including its relevance to specific audiences, the author's expertise, meaningful comments, and the presence of a unique perspective. This can mean that if your posts contain words like "taxing" and "tax claims," the algorithm might show it more likely to individuals who have those titles in their LinkedIn profile or have added those kinds of keywords or skills to their profile.

In 2024, LinkedIn is emphasizing engagement and discussion over viral content. So, how can you ensure that your posts get the attention they deserve?

Dan Roth, LinkedIn's editor-in-chief, explains that these are the elements behind powerful LinkedIn content:

• Your target audience can be identified in the post (with keywords matching the post and target audience′s LinkedIn profiles, like "biochemistry" or "tax claiming").
• You are writing about the subject highlighted in your own profile (so you are the trusted expert in that field).
• Your post receives "meaningful" comments (meaning longer than "That's great!").
• Your post offers "personal insights" over "generic information" (you are adding your personal opinions into the content).

If you want to delve deeper, you might want to check out the article by Dan Roth, LinkedIn's editor-in-chief, here

https://www.entrepreneur.com/science-technology/linkedin-changed-its-algorithms-heres-how-your-posts/454728

The recent modifications to LinkedIn's algorithm offer significant advantages for creators with specialized interests and expertise. Instead of attempting to outsmart or manipulate it, simply align with its natural progression and create content you like the best.

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