LinkedIn Algorithm Update: Why you can't go viral on LinkedIn

Ever wondered why your LinkedIn content struggles to go viral? It’s not you, it’s LinkedIn.

Recently LinkedIn have updated their algorithm and a big part of this new update affects how posts are prioritised and displayed in users’ feeds, ultimately putting a stop to post virality.

So how can you optimise your posts for maximum visibility and engagement then?

Understanding the algorithm shift

So, LinkedIn’s new algorithm has come from their commitment to deliver relevant and meaningful content to its users. In essence, the platform aims to assist users in discovering content that truly matters to them.

Emphasis on Relevance

LinkedIn now prioritises content that aligns with users' professional interests and networks. To achieve better visibility, tailor your content to resonate with specific industry segments, job titles, connections, and engagement patterns. Suppose you own a cake business and frequently post about it, you'll start to notice more content related to other bakers or small baking businesses, therefore creating a sense of community and relevance! Clever right? ??

Quality of your posts and their ‘engagability’

Quality over quantity. LinkedIn favours meaningful interactions like comments, likes, and shares. In other words, content that sparks conversations or drives discussions is more likely to receive a boost from the algorithm - no pressure??.

Switch up your formats

Find what your audience - and the algorithm - love! Experiment with different content formats, include text-based posts, images, videos, and articles, keep it fresh ??

Additionally, there are some strategies which can also help your content and keep the LinkedIn algorithm happy ??

• Create value: Share insights, industry trends, success stories, and practical tips that align with your audiences’ interests
• Engage, engage, engage: Don't just share content—start conversations. Ask questions, seek opinions, and actively respond to comments. Build an environment where your audience feels heard and valued.
• Headlines are a form of art: Grab people’s attention and make them want to read on. A good headline can be the difference between capturing someone's attention and getting lost in the scroll.

To conclude, by understanding the key changes and implementing some of these strategies, you can maximize your posts' impact and expand your network on LinkedIn. Don’t forget, valuable content, meaningful engagement, and a willingness to adapt to evolving trends can really boost your content ??