The LinkedIn algorithm secrets, February update

3 Ways how your employees can help you and you can help them

In 2025, LinkedIn is about authenticity with real, human voices, and the algorithm changed how brands grow. Employee-generated content + advocacy is now your secret weapon instead of big advertising budgets.

→ Simply said, the old way of piggybacking on your employee's LinkedIn network has never disappeared and is more relevant than ever.

These are 3 tips on how your employees can help you to get reach for the brand and how you can help them shine amongst their peers.

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1. Ask them

It's as simple as that. Explain why it matters and how they can help, and ask them if they want to.

Don't oblige. Or push them to share the default boring corporate post.

And if they do, give them time to create something on their own. An engaging LinkedIn post takes headspace and creativity; it's an illusion that your employees will do this in their own time.

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2. Employee-generated content

Nobody wants to follow a brand account; everyone wants to see what’s going on behind the scenes.

Employee-generated content offers authentic and real stories, and gets you the reach without big ad spends. Actionable tips

• Give creative freedom, and let employees decide on the narrative
• Invite and enable without forcing. The secret is in the employee wanting to share something, not because they have to
• Amplify your employees' content; react, repost, and reshare from the business page

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3. Employee advocacy

Turning your employees into LinkedIn brand ambassadors is simpler than you think.

The secret sauce is being personal, which beats tools, automation, and AI every time. The personal touch in asking your employees to help you, and the personal touch in the content your employees create for you.

These are the tips on how Tom Orbach turned 1.200 employees with each 2.000 connections into a LinkedIn reach power platform.

1. Spoon-feed them with content; you do the heavy lifting
2. Host short and sweet 15-mins workshops before meetings
3. Show the company cares; engage with your employees in public
4. Write custom posts for those who need more help
5. Create an AI-prompt library ?

My additional tip: Have one employee in your company who’s the LinkedIn go-to person. Preferably, a senior, well-established in the organization, credible, with great knowledge about the company, brand, and products. Read: not a junior or intern.

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Be aware of the ‘Pod policy’

Don't ask your coworkers and friends to like and share your content blindly. LinkedIn has a ‘pod’ policy with penalties. This means you can’t fool the algorithm by asking for engagement just to increase reach. The algorithm recognizes this and lowers the value of the content.

In other words: LinkedIn punishes the ‘I like yours, you like mine’ behavior (the pod policy).

I also know that for a major brand launching a new product, LinkedIn warned them in advance. The warning was about their plan to have thousands of employees post about the product on launch day. LinkedIn noticed, and the content was blocked by the algorithm. This brand is known for these kinds of tricks ;) I can’t mention names (NDA).

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Personal attention beats automation and AI every time

Of course, you can grab any tool to automate posts or use AI to write captions. Or have a tool to grow your network by sending automated invites. You reap what you sow. Superficial connections and posts that don't engage.?

Personal attention is the new luxury. People notice if it's genuine and authentic or automated. And what would you prefer, an automated invite where you feel like a number or a personal invite to connect??

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More insights on LinkedIn's algorithm secrets?

I have collected my monthly updates on the All LinkedIn algorithm secrets archive page.?

What you'll learn:

1. The LinkedIn video metrics 2025: reach versus engagement
2. Embrace authenticity: the secret to more engagement in 2025
3. How LinkedIn responds to all AI-generated content flooding your timeline
4. Reposting, ‘instant’ is still the best, and employees have -30% impact
5. A ‘comment’ has 15x the importance of a ‘like’
6. How to create an awesome post and gain reach
7. Do's and don'ts for posts and videos (2024)
8. Resharing a post on LinkedIn
9. The 5 tips to turn your employees into a LinkedIn machine
10. ‘Open to work’ as a red flag
11. Timing, how the algorithm pushes your content (2023)
12. Dark reach; it's still reach even if it can't be tracked
13. The importance of your personal profile
14. Annoying LinkedIn posts that just don't work (in the long term)
15. Sources and who to follow

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→ Special edition: How to make your resume ATS-proof with AI and LinkedIn

And please, before jumping to any conclusions, check the original sources for all insights, nuances, and details. As with everything, these secrets have context.

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