The LinkedIn Algorithm Has Changed (Again). Here’s How to Win in 2025
If you’re still posting on LinkedIn like it’s 2022, your content is probably invisible. The platform’s algorithm keeps evolving, and here’s what actually works in 2025:
? More Conversations, Less Broadcasting – LinkedIn boosts posts with high engagement (especially comments). Post & Ghost? You’re invisible.
? Personal Storytelling Wins – Thought leadership posts that feel human outperform generic business updates.
? First 2 Lines = Make or Break – Your opening must hook the reader or they’ll keep scrolling.
? Carousels & PDFs Are Crushing It – The algorithm loves interactive, scrollable content.
? Dwell Time Matters – The longer someone spends on your post, the better it ranks.
?? What’s NOT Working?
? Links in posts (LinkedIn wants people to stay on the platform).
? Overuse of hashtags (stick to 3-5 relevant ones).
? Ignoring engagement—LinkedIn rewards discussions, not monologues.
?? The Takeaway? LinkedIn isn’t just a resume site anymore—it’s a content powerhouse. Build connections, create engaging content, and treat it like a conversation, not a megaphone.
?? What’s your top tip for LinkedIn growth in 2025? Let’s discuss! ??
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