The LinkedIn Algorithm is Changing. Here's What it Means for Your Personal Brand.

If you've noticed your LinkedIn posts getting lower organic reach lately, you're not alone.

Personally I've seen around a 30% drop in my own reach.

But here's the thing - I don't care.

Fretting about algorithms is wasting precious time and energy. The reality is that algorithms evolve constantly to keep users engaged.

While we cannot control changes, we can control our strategy.

It's your choice to quit or simply keep showing up. An algorithm change shouldn't change your mind about showing up and providing value to your audience. Not if you're building for longterm success.

So instead of losing sleep over algorithm updates, shift your focus to building meaningful connections with your LI community. I'm talking good old fashioned human-to-human relating.

Think of it this way... Who do you want to do business with? People you know, like, and trust. People who keep going even when going gets tough.

This level of connection and authority doesn't happen overnight. It takes months of showing up, sharing helpful insights and personality before relationships and business follow.

Here are 3 tips for standing out on LI (even when the algo changes):

• Share posts that inspire or teach others in an authentic way. Don't just brag about your accomplishments. Write posts in your own voice, do not(!) simply repost corporate content.
• Engage regularly with your community through comments, likes, DM's, etc.
• Sprinkle in some (appropriate) humor! A little personality goes a long way.

See, it's not about chasing algorithms and vanity metrics. It's about delivering value to real people over the long-term through relationship building. Slow and steady wins the race!

So keep your vibe attractive and your determination fierce.

Show up every week, post great content, and watch your "Who's that?" turn into "THAT'S who!" by the end of 2024.

Start building your Personal Brand on LinkedIn right now.

I'm here to support you ??

You can start by introducing yourself to your LinkedIn network in 3 minutes.

Download an introduction post template from the template bundle below.

/Gabriele

P.S. Here are 3 ways I can help build your LinkedIn Personal Brand:

1. Hire me as your LinkedIn ghostwriter. Book your discovery call to get started.
2. Book me for a 60 min 1:1 LinkedIn Personal Branding Session. Ask me anything you can fit into a 60-minute call about personal branding on LinkedIn. (249€ + VAT)
3. Follow me on LinkedIn for 3x weekly insights on Personal Branding.