LinkedIn Algorithm 2024 for MSME, Startups and Entrepreneurs

LinkedIn is a powerful tool for MSMEs, startups, and entrepreneurs. However, the platform’s algorithm can be confusing and frustrating. Let’s dive deep into how you can navigate LinkedIn effectively, regardless of whether you’re seeking views or clients.

No results and Engagement in LinkedIn

Many of us have experienced this: a simple text post suddenly garners lots of views and impressions, while a carefully crafted carousel or video gets little to no engagement. It’s puzzling and can be disheartening. The common question is: what’s the trick to cracking the LinkedIn algorithm?

The Real Answer: Know Your Game

The truth is, there is no trick. The key lies in understanding the game you’re playing. Are you aiming for views or clients? These are two distinct goals, each with its own set of rules.

1. Views vs. Clients: If your goal is to get views, you need to create content that appeals to a wide audience. This might mean posting frequently, using engaging media like videos and images, and jumping on trending topics.If your goal is to gain clients, your strategy should be more targeted. Focus on content that speaks directly to your potential clients' needs and pain points. This may involve fewer posts but higher-quality, value-driven content.

You Can’t Chase Two Rabbits

When you try to chase two rabbits, you catch neither. This saying holds true for LinkedIn. To succeed, you must have one clear metric of success. This requires:

1. Knowing What You Want
2. Sticking to Your Goal

Different Goals, Different Strategies

For CEOs and entrepreneurs with large teams, visibility might be the primary goal. Their content strategy will differ significantly from someone looking to get clients within the next 90 days.

1. Content Type
2. Frequency

The Right Scoreboard

If your LinkedIn goals are business-related, measure success using metrics that align with your sales process. This could include:

1. Number of Consultations
2. Number of Webinar Registrations
3. Number of Email List Subscribers

Focusing on these metrics helps you stay aligned with your business goals, rather than getting distracted by vanity metrics like views and likes.

Stay Focused on Your Game

To succeed on LinkedIn, know your game and master it. Stay focused on your primary goal, and tailor your content and engagement strategy accordingly.

1. Be Consistent
2. Engage with Your Audience
3. Measure and Adjust

Examples of Successful LinkedIn Strategies

To illustrate, here are a few examples of how Indian MSMEs, startups, and entrepreneurs can effectively use LinkedIn:

1. Tech Startup Aiming for Visibility & Trust
2. Consulting Firm Seeking Clients (Manpower, Digital Marketing , Branding Agency , Website Development Companies )
3. MSME Looking for High Ticket Clients to scale-up
4. Business Networking Community needs followers for Company Page

Conclusion

Mastering LinkedIn’s algorithm requires a clear understanding of your goals and a consistent strategy aligned with those goals. Whether you’re seeking views or clients, focus on creating value-driven content and measuring success using the right metrics. Stay focused, be consistent, and engage with your audience to achieve your business objectives on LinkedIn.

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Credit : Shanee Moret