LinkedIn 2025: Trends You Need to Know

Hey there!

There’s no better time than now to re-evaluate 2024 and prepare for 2025.

Like every platform, LinkedIn is constantly changing, and strategies that lead to success on the platform shift dynamically. Being flexible and able to adapt to the upcoming changes is the best leverage you have in becoming seen, heard and listened to.

Recently, we hosted an audio event with Peter Dudas, Richard Van Der Blom, Inesa Sinelnik?, and Jaziel Dacay to explore these changes and share strategies to navigate LinkedIn’s evolving landscape.

Let’s dive into the trends and updates that will shape LinkedIn in 2025! ??

Preparing for a Skills-Driven Future

Hiring trends have shifted from simply filling roles to empowering workforces through upskilling and re-skilling. Therefore, companies are investing in their teams to boost productivity and adapt to critical yet unseen skills that will reshape how businesses operate.

“65-70% of the skills required for a given role will evolve within the next five years. To keep pace, organizations and professionals should prioritize preparation with platforms like LinkedIn Learning”

Peter Dudas, Senior Account Executive at LinkedIn.

?? Key Takeaway: Whether you're advancing in your career or leading a team, staying agile and skill-ready will define success in 2025 and beyond.

Time to Leverage Employee Advocacy

With the removal of the “My Company” tab, employee advocacy is becoming increasingly important for success on LinkedIn in 2025. Companies need strategies that prioritize authenticity and boost brand awareness through their teams.

“Continuing to 2025, Thought Leader Ads and upcoming personal post boosting will enhance employee advocacy through paid content, allowing employees to increase the visibility of both their personal and company brands”

Inesa Sinelnik?, CMO at Linkedist.

While paid content plays a role, organic content remains powerful. People connect best with real people - authentic, everyday stories resonate far more than polished corporate messaging.

“The key is to share real, behind-the-scenes moments that humanize the brand and resonate with audiences”

Jaziel Decay, Head of Comms & Content at Shield.

Be Mindful of Content Shifts

LinkedIn feeds are evolving. With a 45% increase in paid content and more creators publishing, standing out organically is becoming harder. Organic reach has dropped by 40% for individuals, leaving company pages with an even lower impression rate.

“A key driver of this shift is the rise of AI-generated content. While AI helps create posts and comments quickly, it often lacks the human touch, making us less receptive to engaging”

Richard Van Der Blom, Founder & CEO at Just Connecting Hub.

?? Key Takeaway: Blend authenticity & storytelling in your next post, share behind-the-scenes pictures, show more human side of your company and don’t forget the importance of engaging.

Personalization & AI is Getting Even More Important

AI is now at the core of LinkedIn’s strategy, revolutionizing how we learn, hire, and connect. AI-driven personalized learning is on the rise, and this efficiency allows companies to achieve much more with fewer resources.

However, while AI is a powerful tool, it shouldn’t replace human judgment entirely. Use AI to handle manual tasks and accelerate workflows but prioritize human-to-human conversations.

?? Key Takeaway: personalization is now the key to standing out as generic messages struggle to gain traction.

Want to learn more?

Check out our blog post featuring insights from Peter Dudas, Richard Van Der Blom, Inesa Sinelnik?, and Jaziel Decay.