LinkedIn 2024 Review and Looking Ahead to 2025
Niraj Kapur
Overcome sales objections, ghosting and prospecting challenges. Personalised 1:1 Sales & LinkedIn coaching. Interactive Group Training. Influencer marketing deals with Salesforce, BRITA and Hubspot
I was at LinkedIn HQ in London last week. The front of the building is closed due to renovation. I’m not going to reveal what's going on; only my clients have been told. However, I can say that the new building will include an awesome amphitheatre.
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LinkedIn has been a blessing to me since I started running my business from there in 2021. It now forms a platform that has evolved from job searching. It’s now also a fantastic place to build a community, build your brand and win new business.
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1.Lead Generation
After 3 successful years of generating incoming enquiries from LinkedIn, leads are down 60% this year. This is due to saturation on LinkedIn, with more people posting and numbers passing 1 billion. In addition, more 2nd rate LinkedIn coaches and personal branding con artists exaggerate their 6-figure wins and fool people into investing in them.
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There’s nothing you can do about this, except write better content, leverage referrals, your website and personal newsletters.
2. Community
While I’ve had a drop in leads, the community here has been referring work to me, from speaking in their membership groups to recommending me to their clients. This is why everyone needs to spend time helping others, giving first and building relationships on LinkedIn. You gain a sense of belonging, and it makes business more enjoyable.
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3. Hashtags
I like hashtags, and the 3-5 hashtags have worked well on every post. Now, hashtags are of little to no importance, and I feel this is a wasted opportunity.
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4. Spam
Most people complain about being bombarded with bad sales pitches. In San Francisco, LinkedIn told me they were taking it very seriously. Some accounts have been cleaned up, and many fake accounts have been removed. People using automation and pods are finally being suspended. Progress is happening.
5. AI
This is the part of LinkedIn I dislike because it’s so ineffective. My dream would be to teach people working for LinkedIn how to sell better, because ChatGPT isn’t good enough in sales and AI in the LinkedIn DMs isn't realistic.? See my post from yesterday on selling with AI https://www.dhirubhai.net/feed/update/urn:li:share:7274783620664377344/
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领英推荐
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6. Vertical videos
In the last few months, vertical videos have been appearing in the feed after a decade of horizontal videos. This is to combat the growth of YouTube and TikTok. Most people here are influencers, but I’d like to see more everyday people in the feed, not just big names.
7. The Future
LinkedIn will continue to be the best place for B2B. I would like to see events at LinkedIn or at a large venue that people can attend. Salesforce has worked wonders bringing people worldwide every September to their Dreamforce events. At least we have UpLift Live in March 2025 run by John Espirian Gus Bhandal and Jeremy Freeman ?
This all-day conference is a blessing for networking, community and learning.
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To start the year strong on LinkedIn, sign up for the LinkedIn masterclass I am running with Corina Goetz on 3rd January https://www.eventbrite.co.uk/e/the-linkedin-goldmine-insider-secrets-to-skyrocket-your-business-in-2025-tickets-1105300616899?aff=oddtdtcreator
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To grow yourself or your business, you can read more here https://nirajkapur.com/coaching-programmes/
Helping multinationals navigate the ever-changing international landscape of regulations & risk management in trade compliance.
2 个月Looking forward to your insight 2025 and beyond Niraj Kapur!!
Transform Your LinkedIn? Success: AI Pragmatist. Elevate Your Brand, Unlock Opportunity, Build Authority and Drive Growth. LinkedIn? Trainer, Speaker, Mentor and Consultant for 12 years. Chair of CFFC
2 个月Thanks for sharing your honest review, Niraj! I'm looking forward to seeing you again in March at UpLift Live! ??
Accelerating the Growth & Revenue of Regulated Professionals on LinkedIn?? · CPD Accredited LinkedIn??Training & Marketing · Employee Advocacy · Profile Optimisation · Lawyer (social media policy) · 4xCitywealth Awards
2 个月Oooh I'd love a visit there! With 2025 just around the corner, what’s your prediction for LinkedIn’s next big shift? I'm trying to embrace video although not my favourite medium - had my first tiktok troll tonight ??
Middle Eastern Business and Culture Specialist | Senior Strategic Adviser | Board Member | Keynote Speaker
2 个月So looking forward to our MasterClass
Canadian entrepreneur. ???? Managing Director of RED TV Canada.
2 个月Always appreciate your thoughtful and experienced-based insights Niraj Kapur. Like most everyone I have spoken with about the current state of LinkedIn, the "cons" seem to be outweighing the "pros" these days ... and I mean that in the normal meme sense (Pros and Cons), and also mean it with the intended pun: "Pros" (people who do things right) and the "Cons" (people faking their success and spamming the feed with noise). Appreciate your content, Niraj. Cheers. ??