LinkedIn 101: What Small Businesses Need to Know
I’m always on the hunt for relevant info and I loved this - one of the best articles I’ve seen on this topic for a while. Here are a few paragraphs as a taster.
Why use LinkedIn for business?
You might be thinking that channels like Facebook, Twitter and Instagram are a better fit to promote your business only because they have more users. The more people you can reach, the better, right?
But people scrolling through their social feeds might not necessarily be looking for a business like yours. They might instead be looking up old school friends, researching hot travel destinations or trying to find a breakfast recipe for their new beau.
What is LinkedIn used for?
People tend to use LinkedIn to list their job history and to network with companies they might like to work with. From the business side, companies can headhunt promising individuals and get more eyeballs on their business.
The platform allows you to
- Join groups that are relevant to your industry (or create groups to build a community around your brand).
- Collect information about promising individuals in your industry.
How to improve your LinkedIn for business
Once you've got your personal page set up and your company page is good to go, it's time to leverage the tools that LinkedIn has to make connections and generate leads.
There are several ways you can harness the power of LinkedIn.
Connect with individuals and businesses
Use LinkedIn's powerful search function to find individuals and businesses that are a good fit for your company. Making connections with other brands will strengthen your position in your industry, and the more individual connections you have, the more quickly word will spread about you and your business.
Pretty valuable stuff, I’m sure you’ll agree! Why not check out the whole article here and share your thoughts with me afterwards: call 0439 315 777 or email me at [email protected].
Thanks!