Linkage Between ESG Concept and Cosmetics Packaging

Released by Topfeelpack 11.14.24

The global packaging industry is moving into a new round of development and change. As brands move from local to global and from physical to online. And as media channels become more diversified and fragmented, branding and packaging design faces?more multidimensional and complex challenges than ever before. In the rapidly evolving field of packaging design, the emergence of new materials and technologies not only provides unprecedented innovation opportunities for the industry, but also revolutionizes packaging design.

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At present, a number of companies have successfully developed and utilized new materials and technologies to inject new vitality into the industry.

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The “Top of Future Materials: Innovative Materials and Technology Forum” focuses on new materials, new technologies and new processes, digs deep into the industry trends, links up the world's leading experts?jointly explores the industry frontiers and breakthroughs, and strives to become a powerful engine for insight into the industry trends, foreseeing the direction of development, and leading the high-quality development of packaging innovation and integration.

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Currently, packaging topics such as?all-plastic package like Topfeelpack's PA06 Metal-free Airless Pump Bottle, all-plastic pumps that can be recycled as a whole, lightweight packaging, plastic-free packages, FSC-certified paper and environmentally friendly ink printing, and replacement packaging are common concerns of packaging companies, brand owners, and consumers. In the past, diverse flexible packaging products often used non-recyclable multi-layer structures. However, this is rapidly changing.

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The linkage between ESG concept and cosmetics packaging is mainly reflected in the selection, use and treatment of packaging materials by enterprises.

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From the environmental (E) point of view, the selection and use of packaging materials need to consider their impact on the environment. Some biodegradable and recyclable environmentally friendly materials are gradually replacing traditional plastic packaging to reduce the environmental pollution of packaging waste. At the same time, packaging design also needs to take into account energy saving and emission reduction, such as the use of lightweight design and the reduction of unnecessary packaging.?Topfeelpack (https://www.topfeelpack.com/) provides PCR material (Post-Consumer Recycled material) in cosmetics packaging.

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From the social (S) point of view, enterprises can adopt more environmentally friendly packaging materials to reduce the negative impact on the environment. In addition, enterprises can also convey corporate values and social responsibility through packaging, such as adopting sustainable packaging materials to express their commitment to social responsibility.

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From a governance (G) perspective, companies need to establish a sound packaging management system to ensure that the use and disposal of packaging materials comply with relevant regulations and standards. For example, to ensure that the procurement, use, recycling and disposal of packaging materials comply with environmental requirements.?

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In today's competitive market environment, brands are eager to realize business growth through various types of innovations, and packaging design is becoming a powerful driving force. According to Behaviorally's research, well-designed packaging can alone generate up to 5% sales growth within 12 months of a new package launch, independent of other marketing activities.

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And now with the rise of live e-commerce, the challenges for brands in the packaging space have increased. They need to have a full understanding of live shelves and know how to attract consumers' attention at first sight through effective packaging in the same category of product placement; they also need to understand that in the age of e-commerce, the role of packaging in conveying information and persuading consumers has been greatly replaced, and thus, it is enough to focus on good brand recognition on packaging.