Linkable Assets

In previous posts, I’ve talked about the various types of content that you need on your website to produce the best results for your business.

Top of the Funnel, Middle of the Funnel, Bottom of the Funnel…and Linkable Assets.

Let’s get into Linkable Assets today…

A linkable asset is standout content on your website that's so valuable and share-worthy that other sites naturally want to link to it, boosting your authority and organic traffic.

Whether it's a groundbreaking industry report, an interactive tool, or a deeply insightful guide, linkable assets make others in your niche want to reference and share your content, boosting your SEO power and establishing you as a thought leader.

From easiest to most difficult to produce, here is a quick rundown of the best linkable assets that work:

• Glossary Pages: For an addiction treatment center, it would be "What Is Cognitive Behavioral Therapy (CBT)?" and for a dental clinic, it would be "What Is Periodontal Disease?"
• Stats Roundups: For example, "Addiction Treatment Success Rate" or "Prevalence of Periodontal Disease."
• Clever Tools: For example, “Treatment Pathway Planner” or “Periodontal Disease Risk Assessment.”

Load up on linkable assets like you're stocking up for the content apocalypse—you simply can't have too many.?

If you're new to this, set your sights on creating 10 linkable assets to get the ball rolling.?

This is achievable with some slick glossary content and statistic pages early on.?

Every business should be crafting its own mini-Wikipedia of sorts, loaded with glossary pages that break down the industry jargon.?

These "what is [x]" pages aren't just educational—they're SEO gold mines.

They snag top-shelf links from the who's who in your niche, pull in loads of TOFU traffic on the cheap, and cement your standing as the go-to expert.?

Plus, they're a breeze to whip up—just a straightforward Q&A that could launch you to the top for competitive BOFU topics.

For the past 8 years, Investopedia has been riding the organic traffic wave, hitting a massive 70M visitors a month, all thanks to their killer strategy of leveraging glossary pages.?

Investopedia's organic traffic growth year after year directly links to the increasing number of referring domains gained through their glossary pages.

Imagine shelling out $1,000 for a single high-authority backlink—that's the going rate at top link-building agencies.?

But Investopedia? They're pulling in links from 22,000 unique domains monthly with their glossary content.?

If they were paying agency prices, we're talking $22 million a month!

Let's break it down: about 14,000 glossary pages raking in 22,000 new domains every month.?

That's roughly one new domain per page per month. Each of those pages, potentially costing $500 to produce, turns into a content goldmine worth over $1,000 a month in backlink currency.?

That's a 24X return on investment annually.

Bottom line: While manual backlink hustling has its moments, you're not hitting the 7-figure blog revenue mark without a mountain of linkable assets.?

Investopedia's playbook isn't just smart; it's scalable.

Now, let's dive into figuring out the magic number of linkable assets you need to create to overtake your competition and reach “Escape Velocity” when compounding organic traffic growth starts to kick in.

Shoutout to the brainiacs at Content Mavericks for coining this term.

Escape Velocity Authority is all about rocketing your blog to be the top dog in your niche through explosive organic traffic growth.?

Think of it like a spaceship needing just the right speed to break free from Earth—your site needs a certain boost of authority to zoom past competitors and keep on climbing.?

Here, instead of speed, websites must achieve a specific level of "escape authority" to experience rapid, compounding increases in organic search traffic.

Although your site's BOFU and TOFU content has significant potential, actual traffic growth is slow.

After achieving "escape velocity authority," your actual traffic quickly catches up to your potential traffic.

Hitting "Escape Velocity Authority" is a tailor-made adventure, much like space travel, where the required domain authority score shifts with the competitive gravity of your industry.?

Just as the escape velocity differs from planet to planet, reflecting their unique mass and size, your strategy must adapt to your industry's specific challenges and competition.

To put it simply, If you get more unique websites linking to you each month than your main competitor, you'll boost your website's credibility and attract more visitors and potential customers.

If you would like to discover how much revenue your website could make once it hits that “Escape Velocity Authority”, we have a free traffic projection analysis…

This isn’t your typical SEO audit that everyone and their uncle uses for “lead gen.” This report will tell you a few things:

1. Is SEO even the right marketing channel for your business
2. What the traffic potential is for your website
3. What the total addressable market is for your business
4. If you have your conversion metrics dialed in, it will tell you how much additional revenue you will make from SEO

If that sounds like it would be helpful information for you, feel free to sign up for your customized traffic analysis.

https://surchability.com/revenue-potential/