The Link at Uptown | Case Study
The Link at Uptown strengthened its brand story by intentionally incorporating iconic art throughout the Class AA Tower. The vibrantly backlit piece displayed in the lobby can be easily seen from the bustling street, luring people in from all over Dallas to view it. “People keep tapping at the door wanting to come in and take pictures,” the security guard shared. Everyone wants to come in and see this stunner!
The Link at Uptown is a 25-story, Class AA office tower located in the heart of Uptown Dallas, serving as “the link” between Uptown, Victory Park, and Downtown Dallas.?
The Link at Uptown is a gathering point to draw people together and inspire community. The developer’s goal is to create local ties and connections between different neighborhoods and people in different companies. It’s a central point for people to experience, connect, and network.
Art That Connects
When Art + Artisans was brought on to install art pieces throughout this space, the client was clear on wanting art like no other tower in Dallas that would bring people together. They wanted a WOW factor piece in the lobby that stood out and was recognizably associated with The Link at Uptown. As we explored our resources, our team looked for artists who could dive into the idea of creating a memorable experience that would foster community and inspire conversation. When the client saw work by Michael Szivos and his team, it was love at first sight!
The network of interlocking forms highlights the interconnection of the community and the three neighborhoods that merge at this location.?
The dichroic glass is backlit with LEDs and slowly changes color throughout the day. It can also be specifically programmed with colors that connect to holidays or community events!
Storytelling Through Art
On the amenities floor, additional pieces highlight the Dallas business community. From afar, viewers see the streetscapes of the three neighborhoods that join at The Link at Uptown: Uptown, Downtown, and Victory Park.?
Once you step closer, you’ll notice the art's patterns, color, and texture are created from individually rolled Dallas Business Journal publications. The unusual and engaging art reveals new details every time it is observed. It is a storytelling piece for The Link at Uptown to connect with the people who use this space daily.
The client, Kaizen Development Partners, LLC , is known for going above and beyond in all they do. We knew the art installed inside this second-to-none office tower had to be state-of-the-art to match the amenities and attention to detail already captured in the space. The architectural and interior design work done by BOKA Powell is unlike any other place. Every aspect of the building, from the glass to the views, is stunning. This upholds the Kaizen philosophy that is centered on continuous improvement and always wanting to do better.
The Process
There are a lot of moving parts when it comes to a project this size, and oftentimes, it can feel as if there are endless amounts of tasks and decisions to sort through. It’s essential to coordinate group conversations with all the right players involved.
The Link at Uptown project is a prime example of art that connects. The Link at Uptown connects neighborhoods and people and creates a memorable experience for locals and visitors.
It was a privilege to connect with the brilliant developers, designers, and architects that made up this project. If you find yourself in Uptown, you should definitely stop by to check it out. It’s even better in person!