Link Placement on Website

Google’s?reasonable surfer patent talks about how the likeliness of a link being clicked may affect how much authority it transfers. And the placement of a link on a page is one of the few things that can affect its?CTR.

Let’s say there’s a webpage that consists of three blocks: content, sidebar, and footer. As a general rule, links in the content will get more clicks, because the content block gets the most attention from visitors.

One other thing that can affect the?CTR?of a link is how high on the page it appears. Readers are more likely to follow links at the very beginning of the article, rather than the ones at its very?end.

And finally, the more links you have on the page, the more they will compete with each other for clicks and thus dilute the authority which will be transferred to other?pages.

Just like with anchor text, most white-hat link-building strategies give you little to no control over the placement of the?link.

But if you’re writing a guest article for someone else’s blog, you should definitely try to entice readers to click on your links. Not just for boosting the?SEO?value of those links, but because it will also send some nice referral traffic your?way.