Link Building: Is this a strategy that can give a bad reputation?

“Search engines rely on the incoming links of a website to qualify it as having good authority or not… ”

That said, a bad link building strategy can have negative repercussions on a website and especially in terms of its reputation.?In an era where digital reigns supreme more than ever, companies cannot afford to have a bad image with their customers and/or prospects.?Indeed, most consumers check Google reviews before making a purchase and of course, some of them place a lot of importance on the image reflected by the brand.?To this end, all means must be judiciously put in place to avoid having bad reviews and this also includes link management (or more particularly bad backlinks).?

Without it, a brand's reputation can be put to the test by Internet users and search engines.?Let's immediately take stock of the influence of link building on a company's image.?

The Effect of External Links on Domain Authority?

External links can have a?significant impact?on the domain authority of a website.?The impact can be either positive or negative depending on how it is used.?

The positive influence of external links

Incoming links pointing to a particular page can have an interesting effect on its PageRank by increasing it.?Thus, Google can consider that the content of the site has a good authority.?This will optimize the ranking in the search results.?

However, this only applies to?quality links.?

Likewise, Google does not review inbound links in the same way.?He makes his assessment according to the site of origin.?For example, if one of the inbound links on a page is from a university or government agency, the content will be more valuable to Google bots.?That is, the content of the article will have good authority.?

The negative influence of link building

Unlike backlinks, which increase a site's domain authority, bad links can be extremely negative for the site.?Here are some examples:?

• Links placed in the wrong places:?This will be the case in particular for comments on blogs where certain links may be placed.?If these are qualified as spam because they have nothing to do with the theme of the site, the URLs will be worthless, especially if the nofollow attribute is applied.??Link builders or spam agencies:?This is basically bulk link requests that are not personalized in any way.?These can be flagged as spam and this will pose a reputational problem for a company that ends up on such a list (eg Domain Name Systems Blacklist or DNSBL).?
• Link Building on forums:?Admittedly, it is interesting to engage in conversation on forums and slip a link into the signature, but if the comments are simple “copy and paste” which are added to “sub -forums”, the moderators will quickly realize this.?They can then qualify the comment as spam.?

Also, as you will have understood, if the wrong links are used, these can tarnish a company's image with?Internet users and “Google search evaluators”?.?

In the case of Google's search raters, they examine a site's reputation through EAT (Expertise, Reliability, and Authority).?Several elements are taken into consideration by the latter, starting with customer reviews on sites such as Yelp, Amazon Customer Reviews or Facebook Ratings and Reviews.?If the latter end up indicating that the authority of a site is low, they will be able to flag it as “poor quality feedback” on a target query.?

This can even happen when the site ranks well by Google's algorithm.?

What techniques are used to maintain the reputation of a site with the use of link building??

As you will understand, poor quality backlinks can have a devastating effect on a site's reputation.?Therefore,?to avoid all the constraints?related to this, it is preferable to move away as much as possible from certain practices such as:?

• Mass spam which is absolutely to be avoided!??Highly spammy sites should be ruled out for link placement?(relying on these sites is definitely not the best strategy).?Personalization of link requests is imperative.?The link must also correspond to the theme of the site?(it is even strongly recommended).?Comments on other blogs should be made in a relevant way and not for the sole purpose of placing links?(the moderators of these blogs may report the links as spam).?Disavowing bad links is an interesting?method?. .?

Source: seopepper