Link building with Google Ads

1. Find link-worthy topics

First things first, don’t start running Google Ads to random pages on your site and expect them to get backlinks. Not every article is link worthy.

Start by doing some research and finding articles within your niche that naturally attract backlinks each and every month.?

I typically start with statistic-based content.

Type in [niche] statistics into your search bar and look at pages that have a ton of referring domains.

Note: We don’t care about traffic, keywords, or anything else. All we care about is the number of referring domains these pages have.?

The goal of these pages is to get links. Nothing else.

Now, we want to dig deeper into these pages and look at how many links they get each month. We’ll take Forbes as an example here.?

We want to input Forbes’ cybersecurity article into Ahrefs and look at how many referring domains it’s gained over the past 12 months.

One year ago this article wasn’t even published and had zero referring domains. But since going live, it’s gained 501.

What you’re looking for here is a nice slow and continual growth chart over time. If you see a spike in referring domains, they’re link building and you should ignore the page.

Do some maths and you’ll find out this page has gotten ~41.75 links each month.

What's more, many of these links are coming from high DR sites.?

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