Link Building Case Study for Legal Niche: 200% Increase in Organic Traffic

Client: Simple Divorce?

Simple divorce is a law firm in Toronto specializing in family law and divorce law. They help clients with a divorce, annulment, child custody and access, child support, spousal support, division of property and common law claims.

They aimed to become an authority in their niche, boost organic traffic, and enhance keyword rankings. Their initial challenge lay in overcoming a competitive market and gaining the online visibility to reach their target local market.

Objective: Increase organic traffic to the website through link-building efforts.

Strategy:

Simple Divorce implemented a link-building campaign focused on acquiring backlinks from high-domain authority websites in the legal niche. This campaign was designed to improve the website's authority and search engine rankings, thereby driving more organic traffic.

Execution:

1. Outreach Campaign: Conducted targeted outreach to industry-specific blogs, news sites, and legal websites to secure high-quality backlinks.
2. Guest Posting: Published guest posts on reputable blogs, each containing backlinks to Simple Divorce’s key pages.
3. Built 5-10 quality links per month for the client's site.

Results:

Traffic Increase: Organic traffic grew by more than 200% within 1 year.

By focusing exclusively on link-building strategies and outreach, Simple Divorce achieved a dramatic increase in organic traffic in a short period of time.