ON LINE SUMMITS SUCK! ;-))
Julia Mueller
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You know they do.
They’re all over the place
And it’s the same horrible formula over and over again
Get 20 entrepreneurs together to mail each other's’ lists. Then put 20 crappy one-hour interviews on video. Feed them up to unsuspecting attendees as if they’re going to really learn something. And presto, something magical happens.
Except it never does.
And you’re not really unsuspecting, are you?
You’ve seen this dance before. The music’s the same, even if the people are different.
And in the end, you end up watching a few of those interviews, because, let’s face it, they’re just bad. The rest...never get seen.
But why do people - maybe even you - still sign up for these things?
If you know ahead of time it’s going to be garbage, why register?
One word: Hope.
Because we hope that one day, we’ll finally get the content those entrepreneurs have been promising.
None of this “I’ll give you one trick; you can pay me for the other 3,” garbage. But actual, real business advice.
Because we all need it so badly.
Every entrepreneur needs help. We need training and guidance. We need motivation and accountability.
What we don’t need is another “rags to riches” story dressed up like business education.
You can’t teach any really good business principles in one hour. Not when you spend 15 minutes talking about your favorite book or how you killed it with your lemonade stand as a kid.
Give me a break!
Just teach us the core business information we need.
Things like:
What should our cash flow plan look like if we’re trying to start and grow an information business?
How do you grow a consulting business when you’ve run out of time?
How do you make the transition from work to entrepreneur - and not go broke in the process or quit too early?
When should you write a book and what should its real purpose be?
How do you build a email list? (For reals, none of this...start with $10k of ad spend garbage)
How do you sell to corporates?
How do you build a really good retail e-commerce website?
How do you run a live event without coming across as salesy and creepy?
These aren’t learned in one-hour interviews.
In fact, in my experience, you need a good 3-hour training program for each one of these bullet points.
But imagine if you took the summit model - where you put a lot of great ideas in one place - and got rid of all the crap! Throw out the garbage “feel good” interviews and tease lectures where you have to download their lead magnet to actually learn anything. Throw out the “join my $1000 online course” trash that’s an obvious “tack on” to monetize this merry band of empty talking heads.
Imagine all that was gone, and all that was left was thirty-two three hour Master Classes each dedicated to a different skill you need to be a successful entrepreneur.
Imagine that each Master Class was completely self contained. No “buy my course to learn the rest”, but a full course, complete with everything you needed to launch, grow, and scale your business.
And imagine if those classes spanned eight different pillars of entrepreneurial life from lead generation to systems to over delivering value to creating a better life for yourself.
My partners Tom Matzen and Frank Bria have done exactly that.
We were tired of seeing the broken summit model and decided to do something about it.
So instead of pulling together the “big names” and interviewing them, we assembled 32 topics we knew every entrepreneur should know, and we recruited the best trainers in the subject to put a 3-hour Master Class together on the subject.
Best part is: attending is absolutely free. Sure, that’s a lot of content to absorb, so you’ll have an opportunity if you want to purchase lifetime access to the content. But even that’s where we have broken the model.
We have decided to dedicate 100% of the net proceeds of this Summit to help entrepreneurs hurt by the recent hurricanes: Harvey, Irma, and Maria. Our non profit organization, the Entrepreneur Empowerment Institute, is running the summit. So you know those funds will be put to good use.
To register click here:
https://pb210.isrefer.com/go/summit/juliajmueller/
But of course, there’s no need to upgrade your access or donate any money at all.
You will have to register though for the Global Entrepreneur Summit. You can do https://pb210.isrefer.com/go/summit/juliajmueller/
If you’ve been waiting for someone to finally stop pretending to educate entrepreneurs and really help, the time has come. Make sure you participate in the Global Entrepreneur Summit being held during Global Entrepreneur Week, November 13 - 2
But you can register now to make sure you’ve got a spot.
https://pb210.isrefer.com/go/summit/juliajmueller/
Make it happen!
Julia
P.S. If you want free access to some of the best 96 hours of entrepreneurial education, without the fake ‘lead magnets’ or ‘buy my course to get the rest of the content’ garbage that comes with most summits, then register here for the Global Entrepreneur Summit happening from November 13 - 20.