A line, some slopes and three squares (Part 1)

Marketing Strategy 101 - A model to help you create a solid, meaningful Marketing Strategy

Well if there was ever a more innocuous title for a post, it’s currently the naming that I’ve given to what I’d like to share with you and that’s my model for creating a solid and meaningful Marketing Strategy in any organisation that can be broken down into the three things mentioned above, a line, some slopes and three squares.

So words are nice but here’s an image I drew of said line, slopes and squares, so you can see what these three things together actually look like.

Mind blown?

I didn’t think so. So what you should know is that this fortunately isn’t a combination of my heartbeat for the last couple of minutes.

Wow, he added red text in bold…

Ok I’ll stop with the jokes for a moment.

So you can see there’s three things mentioned that are represented by the line, slopes and three boxes, and these are:

Line = Strategy

Slopes = Tactics

Three Boxes = Realisation Moments

Intrigued?

Ok in the next post we'll dig a little deeper into each of these in Part 2 which I'll post tomorrow!