Lilli-Mae Broadhurst Named BWF Apprentice of the Year 2024

We are thrilled to announce that Lilli-Mae Broadhurst, our Sales Administration Apprentice, has won the prestigious BWF Apprentice of the Year 2024 award! This recognition celebrates her remarkable achievements during her time at Gowercroft Joinery, where she has grown from a novice apprentice to a confident and capable Partnership Manager.

From Apprentice to Leader: Lilli-Mae's Journey

In just 18 months, Lilli-Mae has made a significant transformation. She began her journey in February 2023 as a Sales Administration Apprentice, handling tasks like logging enquiries, sending out brochures, and supporting the sales team. However, her hunger to learn and her proactive attitude quickly set her apart.

When her manager went on maternity leave, Lilli-Mae took on new responsibilities and excelled. Her exceptional performance led to her promotion to Partnership Manager, where she now oversees Gowercroft’s national network of 13 dealership partners. This network plays a vital role in our business.

Achievements as Partnership Manager

In her current role, Lilli-Mae has consistently exceeded expectations. Some of her key achievements include:

• Supporting Dealership Partners: She coordinates communications, handles sales and marketing queries, and ensures partners are updated on new product developments and delivery schedules.
• Training and Onboarding: Lilli-Mae trains new dealership partners, teaching them to use Gowercroft's quoting and ordering systems. She also provides in-depth knowledge of our product ranges.
• Event Organisation: She successfully organised our participation in events like The Listed Property Show. This included booking stands, liaising with partners, and preparing materials for a professional presentation.
• Dealer Development Plan: Under the guidance of our Managing Director, Lilli-Mae created a plan to assess dealership performance. Her initiative provided targeted support to partners and boosted sales, with one dealership exceeding its sales target by ￡272,731 in a single year.

Balancing Work and Sport

Lilli-Mae’s dedication doesn’t stop at work. As a semi-professional football player for the Doncaster Belles, she manages a demanding schedule of training and matches alongside her professional and academic commitments. Her ability to excel in both areas demonstrates exceptional time management and a strong work ethic.

What Others Say About Lilli-Mae

• Joe Grimley, Sales Director: “Her promotion is down to hard work, determination, and initiative. Her confidence and competence have grown impressively—she now speaks to customers with the authority of a seasoned salesperson.”
• Jeff Guest, Sales Manager: “Lilli never gives up. She finds solutions, builds strong relationships, and has earned the respect of seasoned businesspeople.”
• Dealership Partner, Oxford Window Company: “Lilli-Mae ticks all the boxes. Her attention to detail, responsiveness, and product knowledge make her a pleasure to work with.”

A Bright Future Ahead

Lilli-Mae’s journey reflects our commitment to nurturing talent and developing the next generation of industry leaders. Her success showcases the supportive environment at Gowercroft Joinery and her personal drive to excel.

We couldn’t be prouder of her accomplishments and are excited to see her future achievements. Congratulations, Lilli-Mae, on this well-deserved award!

Are you interested in joining a company that values growth and opportunity? Email: [email protected]