Likes Don’t Pay the Bills
Kingsley Alfred
Helping B2B, B2C, and SaaS companies achieve brand visibility and their marketing goals.
Here’s How to Turn Engagement Into Sales
Hey founder,
Welcome to this week's newsletter!
Last week, we talked about setting marketing goals and getting visibility on a zero budget. Now, let’s tackle the real challenge: converting that visibility into actual paying customers. Because let’s be real—likes, shares, and comments are great, but they don’t keep the lights on. ??
Why Engagement Isn’t Enough
Have you ever had a post go viral, only for it to bring in... nothing?
No sales, no inquiries, just a lot of “Nice one!” in the comments?
That’s because engagement is only step one of the journey.
The real game is in building trust and moving people from followers to customers.
The real question now is:
How Do I Turn Engagement Into Sales (Without Sounding Salesy)
Here’s what actually works:
? Create for Your Ideal Customer, Not Just an Audience Every piece of content should answer one of these questions for your audience:
Does this help them? Does this solve a problem? Does this make them trust me?
If the answer is no, tweak it.
? Leverage DMs & Comments the Right Way Instead of replying with just “Thanks!” when someone engages, turn it into a conversation.
If someone asks about your service, don’t drop a price—ask them about their needs first.
领英推荐
People buy from those they connect with.
? Show, Don’t Just Tell Talk less about what you do and more about how you help.
Case studies, testimonials, and behind-the-scenes content build credibility faster than any sales pitch.
? Make the Next Step Clear & Easy If someone is interested, what should they do next?
Book a call? Download something? Reply to a DM?
Don’t assume they’ll figure it out—tell them exactly what to do and make it easy.
Action Steps for You
Before the next newsletter, try this: Engage differently.
Instead of just replying, ask a question or continue the conversation with at least five people who engage with your content this week.
See what happens. ??
What’s the hardest part about turning engagement into sales for you? Hit reply and let me know—I read every response!
Catch you next week,
Your Favorite Digital Marketer,
Kingsley Alfred.
I Help Business Executives Overcome Public Speaking Fears, Build Confidence & Increase Earnings | Public Speaking & Etiquette Coach | Founder Ope Farms
2 天前I usually say "Free does not pay bills" I'm happy to add "Likes don't pay bills" I enjoyed the newsletter, well done
Effective marketing should empower even the smallest ideas. Creativity knows no budget.