Like Them Before They Like You

For years, you've heard us talk about building rapport as a critical first step in developing successful, long term customer relationships. To accomplish this, we've taught our clients to be 'likeable'. Why? Because people prefer to buy from someone they like. It's as simple as that.

Let’s face it … it’s not that hard to be likeable. You just have to put a bit of effort into it. Challenge yourself to come up with a list of 10 things you could do to make yourself more likeable and you’ll discover you come up with 10 fairly easily.

While some may see this as an easy and natural process, others are a little uncomfortable with it. If you're one of those who struggle with this stage, here's a great tip to get you started ... begin by liking them before they like you! 

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