Like Dating Like Marketing

heyoo!

YES, I know it's been a while since I wrote you.

I have been occupied with the task of building and creating our new startups. (More on this later)

But for now, I have some sweeter GIST to share with you and I am sure you'd love it. LOL.

So, this gist is about how you can sell just about anything to anyone using some simple dating principles. (Sharing not as some relationship coach but as one who understands market psychology)

You see, marketing is like dating. Just as a man chases a woman until she catches him, so does one trying to sell a great product chases his prospects till the customers begins to boast about him to others.

Just as a man chases a woman till she catches him, so does one trying to sell a great product chases his prospects till the customers begins to boast about him to others.

I know that quote is a little bit confusing, but I love you so I'll explain.

In a conventional setting, a man is meant to chase the woman he loves, right?

Even if she is interested in him, he still has to prove that he is not fake by doing some initial hard work so as to gain her trust.

But from the moment she agrees, she owns him. He becomes her mini project, she's looking for more ways to make his life better while advancing hers.

She is like a mother now and he in turn must meet her needs-mental, emotional, financial and psychological-above many things. In other words, she has caught him! (in a good way)

Okay! enough of women catching men. Lets talk about you.

If you must make the most out of your business, you must take note of the following:

1. Communication

A relationship without communication is dead on arrival. You don't communicate to your audience only when you feel like it, you have to do it consistently. It's more of an obligation than a sensation.

-You can't just disappear and appear whenever you want. Taking multiple breaks at the expense of the other person's needs, except you are playing a game of course (Mr. Joker)

2. Customer Experience-

-In dating, outing locations are all the same, what differentiates each one is the individual experience. Same way marketing channels never really change, but the experience each user/customer/client gets from you is what makes you unique.

So I ask, why should I date you, why should I choose your products over a bunch out there?

3. Value-

Just as dating people whose values do not resonate with you will end up a catastrophe, so will trying to market to the wrong audience leave you wasted and exhausted.

Don't go around screaming about how certain persons are only interested in money and bla... that load is not yours to carry. Only search for who is searching for you.

4.?Conflict Resolution-

Do not joke with feedbacks. Whether honest, hypocritical, blinded, seeming unimportant, as long as they are coming from paying customers. Treat them as important as one coming from your lover.

5. Marketing Budget

Finally, money is one of the most important life wires of any thriving relationship. Certain beautiful and unforgettable experiences demand a level of investment.

A happy lover always wants to give you more. So does your marketing. To get more, you have to put in more. Lets say you want to increase your conversation rates by 20 persons, marketing wise, you need to reach over 200 more persons. The more the numbers seeing your value the more you conversion rate increases.

(This last point is emotional cause it explains why I am single, sighs...I will be rich, Amaka...lol)

Summary

-Armed with these simple strategies, all you need is put in conscious efforts, apply each one where necessary and change your marketing game for life. If you communicate with your customers consistently, give them the best experience, listen to and implement theirs concerns, You would have built a tribe of loyal customers, they will love that you treat them right, and they will give you more even as you make their lives easier.

Till we meet again.

-Jago Emmanuel