Like It Or Not, Brands Are The New Face Of Climate Education — Podcast Episode Now Live!

Welcome to Conscious Marketing Insights! Every other week, I share actionable conscious marketing insights to help you deliver digital experiences that matter. My goal is to inspire brands to adopt a more positive, sustainable, impactful, accessible and inclusive approach to marketing.?

I am so excited to announce the latest episode of the Conscious Marketing Movement Podcast!

In this episode, hosted by Daiva Dominyka , we talk about the transformative power of marketing in the climate tech space with Amelia Zimmerman and Meg Kendall , the founders of The Climate Hub . These two inspiring climate tech marketing experts share their journeys, insights, and the role marketing plays in driving positive change for our planet.

Whether you’re a marketer, entrepreneur, or simply passionate about climate action, this episode is packed with actionable takeaways on how we can all contribute to the climate conversation through Conscious Marketing practices.

You can start listening now on your favourite app:

• Click here to listen on Spotify (watch it on the app to catch the video too! ???)
• Click here to watch it on YouTube
• Click here to watch it here in our community! ??

Inspiring Quotes:

• “I always wanted to be involved in sustainability and climate… But really the moment that I actually was able to switch over to focusing on climate… was after I had my daughter, because I was working a job that I hated, and then I had my daughter, and I was like, uninspiring for a kid to like see her mom working a job that she hates.” — Meg Kendall
• “We were both freelancing in the climate space as writers... Then towards the end of last year, we decided let's do a report on the current state of climate tech marketing, because we both work across so many clients. We have so many insights. Let's come together and produce this." — Amelia Zimmerman
• “We take these mental shortcuts. And one of those things is seeing like a green package or something that says eco-friendly, and we just have to assume it’s good... So we take a shortcut, our brain goes click, and we run with it and buy it and think we did a good thing. But really it’s so much more complicated than that.” — Meg Kendall
• “A lot of big companies, household names that are doing a lot of great things in the climate space... they won’t talk about it because they’re so worried that these actions will be perceived poorly. That’s sort of the flip side of greenwashing that a lot of people refer to as green hushing.” — Amelia Zimmerman
• “I came across some statistics about where people are getting their climate education from. It says that 48 to 50% of Gen Z’s get their education from social media. And it’s quite sad to think that we live in a world where brands have become the main storytellers. What does that say about us as a society?” — Daiva Dominyka

Episode Breakdown:

• 00:00 — Discover their journey to climate tech marketing
• 03:42 — Understand the power of climate tech marketing reports
• 06:19 — Explore brands as leaders in climate education
• 13:22 — Identify the challenges and solutions in climate communication
• 22:01 — Get inspired by climate tech success stories

Become a part of the Conscious Marketing Movement

The Conscious Marketing Movement is a global online community shaping the future of marketing for a better tomorrow. We bring purpose-driven entrepreneurs and conscious marketers together to learn, connect and grow so that we can create social impact and profits.? ??Learn more here

That's all for today!

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See you soon ??