Lights, Camera & Design...
On Our Mind
This newsletter edition delves into the fascinating world of multiplex design. From designing our first PVR multiplex in Amritsar to multiplexes for Cinepolis and megaplexes for Inox, we've been designing and curating this typology for the last 17 years. We have wowed cinema-goers with millions of sq ft of entertainment arcades, housing over 200+ cinema screens... and counting!
IAAD Designs
Step into the glamorous realm of cinema, where we've crafted engaging experiences and established a dynamic dialogue with the spaces for movie-buffs.
Sitting snug amidst the old town of Amritsar is India’s first multiplex. Owing to its proximity to the Golden Temple, we chose a classic route to interior design. An ode to the historical city of Amritsar, the flooring features a chessboard pattern with stripes on the concessions.
In The Media
IAAD Insights
Entertainment spaces are social spaces at their crux, and a system that tries to separate people becomes the antithesis of its typology. To rethink entertainment design, one must go beyond this basic concept. Read our blog to learn how cinematic experiences have evolved over the past few years.
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