Lights, Camera, Confidence: How to Crush It on Camera

In today’s world, showing up on camera isn’t optional for business owners—it’s essential. But let’s be real: standing in front of a lens, knowing your entire Instagram audience is watching, can feel intimidating as hell.

You might wonder: How do I look? Will my message land? Am I going to sound awkward?

But here’s the thing—confidence isn’t something you wait to magically appear before you go live or hit record. Confidence is built in the doing, not the waiting. It’s not about perfection; it’s about owning your space, flaws and all, and showing up boldly for yourself and your audience. So let’s dive into how you can harness your inner power and confidently crush it on camera.

1. Preparation Is Your Superpower

Before the camera ever turns on, know your stuff. Being prepared doesn’t just ease your nerves, it gives you the clarity and control you need to navigate through your message.

• Outline your talking points ahead of time—no need to memorize a script, just know where you’re going.
• Remember: Your message is powerful. Your audience is there to listen to YOU, not judge every small detail.

Tip: A confident presence comes from knowing that you are delivering value. Your insights, your story, your knowledge—it all matters. So prep, but don’t overthink it.

2. Embrace Your Personality

Trying to be anyone but yourself is the quickest route to feeling insecure. On camera, authenticity shines. Whether you’re quirky, straightforward, or super chill—bring that to the forefront. Your audience wants to connect with YOU.

• Drop the idea that you need to “fit in” with a certain look or vibe.
• Let your personality be the brand. Bold, loud, soft, or reserved—confidence looks different for everyone.

Tip: Give yourself permission to be human. Flaws and realness? That’s what will draw people in.

3. Practice Makes Unapologetic

The more you do it, the better you get. It’s that simple. Confidence doesn’t come from thinking about going live; it comes from hitting that “go live” button and seeing what happens.

• Start with small, low-stakes videos—maybe an IG Story or quick update.
• Each time you show up, it gets a little easier, and before long, you’ll realize it’s just part of the routine.

Tip: Don’t wait until it feels perfect, or you’ll be waiting forever. Show up messy, show up scared, but show up!

4. Know Your Why

If you’re not sure why you’re showing up on camera, it’s going to feel like a chore. But when you’re connected to a purpose bigger than the fear, that’s when the magic happens.

• What do you want your audience to take away from your content?
• How does this moment tie back to your business mission?

Tip: Confidence flows when you know you're sharing something impactful. Stay focused on what you're giving your audience, and the nerves will take a backseat.

5. Celebrate Progress Over Perfection

You’re going to fumble, forget your words, maybe even deal with awkward silences. It happens to EVERYONE. But here’s the key—celebrate the fact that you’re showing up. Each time, you’ll get more comfortable, more in flow, and closer to the confident version of yourself that you want to be.

Tip: Confidence is built one video, one post, one reel at a time. Celebrate the act of doing, not just the outcome.

Ready to Take It to the Next Level?

If you’re tired of letting fear and self-doubt hold you back from showing up confidently on camera, let's change that. Book a call with me, and I’ll guide you through strategies that work for YOU—so you can build a powerful presence online and attract the clients you're meant to serve.

Let’s make “lights, camera, confidence” your new reality.