A Lightning Lesson on Strategic Innovation

Dear Luckhackers,

What if you could turn the impossible into reality?

As a CEO, I'm constantly chasing that edge — the game-changing move that puts you ahead of the market and the competition.

But what if we didn’t just follow the rules of the game but reinvented them entirely?

This is where strategic innovation comes in, and it’s the key to unlocking your company’s full potential.

Today, I’m thrilled to share with you a lightning lesson that dives deep into how strategic innovation differs from traditional innovation and why it’s essential to driving long-term success.

Watch the Video Now → Access the Strategic Innovation Lightning Lesson

In this short but impactful video, I break down the three pillars that I teach in my coaching programs to help CEOs and executives like you become more enactive and strategic. These three core elements are Clarity, Enaction, and Thriving:

1. Clarity: Understanding what's really going on in your business and what needs to change.
2. Enaction: Enacting those changes effectively to create a high-functioning organization.
3. Thriving: Taking it a step further by ensuring the company not only survives but thrives sustainably over the long term.

Strategic innovation lies at the heart of the Thriving column. It’s about reinventing the rules of competition in your industry — discovering new markets, creating new possibilities, and making the impossible possible.

Why Should You Care About Strategic Innovation?

It’s simple: Strategic innovation isn’t just about disruption. It’s about development.

Many companies have disruptive ideas, but few manage to develop them into scalable, long-term success. In this video, I outline the cycle of strategic innovation, where disruptive ideas are developed and refined to reach their full potential.

Some of the best-known companies — IKEA, Amazon, Google — didn’t just come up with one disruptive idea and stop. They developed those ideas, innovating in ways that fundamentally changed their industries. In the video, I walk through real examples, showing how strategic innovation creates competitive advantage that’s hard to copy.

Watch the Video to Learn More → Access the Strategic Innovation Lightning Lesson

Here’s a Quick Preview of What You’ll Learn:

• What makes strategic innovation different from everyday innovation? (Hint: It’s not just about creating something new, it’s about making it matter.)
• The S-curve of innovation: Why systems reach a plateau and how strategic innovation helps you break through to the next level.
• Why disruption without development leads to failure — and how you can avoid this common pitfall.
• Real-world examples from companies like IKEA and Google, showing how they turned constraints into opportunities for massive success.
• The power of world-building: How to create entirely new systems, markets, and rules for your business to thrive.

Don’t Let Innovation Distract You

Many companies make the mistake of chasing shiny new innovations without addressing the mess or inefficiencies in their current system. Strategic innovation isn’t about creating chaos — it’s about knowing when and how to innovate in a way that sustains your business over time.

In this video, I’ll show you how to prepare your business for innovation without letting it become a distraction from your current challenges.

Ready to Hack Your Luck? Watch the Video Here → Access the Strategic Innovation Lightning Lesson

Make the Impossible Possible

At its core, strategic innovation is about turning what seems impossible into reality. We’re talking about changing the rules of the game, creating a system where your business doesn’t just compete — it dominates.

Whether you’re looking to scale from $4 million to $40 million or aiming to create a 10x shift in your industry, the insights in this video will help you rethink what’s possible.

Why Now?

The pace of change in today’s business world is faster than ever. If you’re not constantly innovating strategically, you risk getting left behind. But the good news is that you don’t need to rely on luck. Strategic innovation is a skill you can learn and master — and this video is the perfect place to start.

Watch Now and Start Innovating Smarter → Access the Strategic Innovation Lightning Lesson

After watching, I’d love to hear your thoughts. What challenges are you facing in your business that might be solved through strategic innovation? Hit reply, and let’s start a conversation.

Here’s to hacking the odds and making the impossible possible

Until next time, be someone who happens to the world; Be enactive.

Best,

Alex

P.S. When you're ready, here are 4 ways I can help you:

(1) Subscribe to the Luck Hacker Newsletter - get exclusive early access to lightning lessons, enactive strategy advice, and origin stories of the world's most successful companies. BTW - everyone on this email version of the newsletter got this video last week.

(2) Sign up for The Enactive CEO program - training and coaching for CEOs of +$5 million companies looking to reach the next level

(3) Contact me for coaching and consulting services

(4) Join one of my masterclasses:

• Strategic Thinking For Advantage – A training program for aspiring leaders ready to turn strategic thinking into a superpower.
• Win Your Day – Get the system I use every day to help me be more enactive and productive.