Lightbulb: Scoring with NFL advertising, Accor's global sponsor strategy & Indy 500's ROAS boost
FANHub by Genius Sports
Discover how we help brands and advertisers connect with sports fans, with personalised content and campaigns.
A quarterly slice of campaign inspiration to help you target, engage and monetise sports audiences.
Scroll down to learn:
Genius Insight: How brands can maximize the NFL digital engagement opportunity
By David Goldfrach - Head of Sales (US Brands & Agencies) at Genius Sports
The biggest sports league in the world, the NFL dominates as the No. 1 sport amongst younger demographics in the U.S.
Making up 93 of top 100 telecasts in the U.S. last year, the NFL’s digital impact is unmatched. Fans spent 17 billion hours in 2023 engaging with the NFL?(13% YoY increase), with 25% of engagement hours coming from non-TV avenues.
What’s more, NFL fans are taking note of the brands associated with their favorite league, with 39% more likely to purchase from companies that sponsor the NFL than they were 5 years ago.
As the exclusive distributor of the league’s official data, Genius Sports enables brands to maximize the NFL opportunity through high-impact digital inventory, unrivalled audience data, live contextual data, and custom NFL-based spend pacing.
Download our new guide to discover more of the latest emerging NFL digital advertising opportunities – and how your brand can maximize them.
How Accor maximised global sponsorship at Paris 2024
As a sponsor of PSG, the FIFA World Cup and the first hotel operator to oversee the athlete and media villages at the Olympic and Paralympic games, Accor is one of the most active brands in the global sponsorship ecosystem.
On the latest episode of The Fan Engagement Podcast, we spoke with Stuart Wareman (Global SVP Experiences, Events & Sponsorship at Accor) for unique insights into how a brand and a sports sponsorship strategy can align for maximum impact.
Stuart discussed:
Read our round-up or listen to the conversation in full on our podcast.
领英推荐
Indy 500's award-nominated ad campaign
The Indianapolis 500 is the world’s largest single-day sporting event.
Indy 500 and their media agency approached Genius Sports to help drive ticket sales, target fans in local states, and serve data-driven video ads to create purchasing urgency.
We designed a programmatic media strategy to target racing enthusiasts in Indiana, Kentucky and Ohio in the build-up to race day.Using a spend pacing curve tied to the sports calendar, we served dynamic ad creative with live countdown clocks to drive urgency and click-throughs, achieving:
Did you know? Over 50% of Gen Z fans are more likely to be playing games while watching sport than older fans (Nielsen/LaLiga Tech)
Whitepaper: The fan data revolution
Learn how to crack the sports fan identity challenge with techniques to capture fans’ data and convert them.
Sports Advertising Report 2024
With the new season underway, learn where leading brands like Nike and PepsiCo are putting their advertising spend.
Subscribe here to receive Lightbulb direct to your inbox each quarter.