Light The Wick ??
Light the Wick is about starting Monday off right and learning from the past to ignite a company start. Every company needs customers to grow, simple, yet the how isn't always crystal clear. Thankfully, we have successful companies that were just a few screens and ambitions, not so long ago. So why not take from the past to build the future. We'll start off LTW with two of the biggest social networking sites today:
How They Started: Hot off the Press
Airbnb
Airbnb: From Air Mattress and Cereal to Hospitality Empire: What started as a unique way for travelers to crash on someone's couch blossomed into a global accommodation phenomenon, partly fueled by early press coverage. Airbnb strategically targeted publications popular with young, budget-conscious travelers. Their story - two guys offering a space and an air mattress to pay rent - resonated with this audience and captured the attention of travel and tech blogs. This positive press generated a buzz, attracting both curious travelers seeking unique experiences and adventurous hosts willing to open their homes.
领英推荐
Instagram: From Burbn to Photo-Sharing Powerhouse: This ubiquitous photo-sharing app wasn't born with millions of filters at its disposal. Strategic press outreach helped them gain early traction and establish a reputation for cool. Instagram focused on publications frequented by early adopters and social media enthusiasts, in addition to blue blood properties such as the 纽约时报 . By highlighting their user-friendly interface and creative filters, they generated excitement among tech influencers who then spread the word to their networks. This press coverage, coupled with a focus on a visually-driven demographic, fueled a wave of early adopters eager to share their lives through a new lens.
The Take
Earning media coverage can be a game-changer for a startup. A well-placed article in a relevant publication or a splashy feature can introduce your product or service to a wider audience and build instant credibility. However, securing press requires a strategic approach. Identify publications your target audience reads and craft a compelling press release that highlights your unique value proposition. Don't be afraid to leverage social media to build buzz and pre-launch excitement. Remember, press coverage is a powerful tool, but it should be part of a comprehensive strategy to reach and engage your ideal customers.
~ Ascende Superious\
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