“Light-Up” Your Sales!

There’s Lots Of Money To Be Made In Having The Right Lighting And Wowing Your Clients When They Walk In The Door!

It always amazes me to be in a restaurant, a retail store, a hotel lobby or even a fast-food outlet and look to the ceiling and find one or more lights “out”.

If you’re in the retail game or hospitality business, great lighting is an absolute must if you’re going to exploit every opportunity possible.

It’s no secret that “lighting” can add the appropriate mood and ambience to whatever environment you’re in.

If it’s a cosy steak restaurant, you expect the lighting to perhaps be soft and intimate.

In fashion retail stores, you will see spotlighting helping showcase various fashion lines and accessories.

If you’re in the hospitality or retail industries, don’t look after this yourself – get a lighting expert and make sure that you add “wow” in all the right places.

You’ll notice when you go into a 7-Eleven convenience store, you almost have to wear sunglasses! 

7-Eleven uses some of the brightest forms of retail lighting you can possibly have and of course it works, attracting customers like bees to honey and then further highlighting impulse lines with track lighting in certain parts of the store. 

Notice How Coles Utilises Lighting To Highlight Specific Products

I was in a recently renovated Coles supermarket recently and found that the store had paid particular attention to the lighting of its merchandise. And you’ll see by the photos below that they have done a fantastic job in ensuring that various lines are showcased with “wow”! 

And in the hospitality game, it goes without saying that lighting plays a massive role in creating the right ambience in restaurants and hotels. It’s all about creating the right kind of mood and ambience and smart operators appreciate how lighting can add ‘wow’ to their business.

Indeed, in a restaurant, I believe it’s just as vital to give importance to the lighting as it is to ensuring that the food is served quickly.

Make no mistake, “lighting” is a specialised business, so always make sure you get specialist help from someone who understands the “power” (excuse the pun!!) of what the right lighting can do for your sales! 

The Gold Coast’s Palazzo Versace Hotel – ‘wow’ personified.

“The Gold Coast’s Palazzo Versace Hotel Knows How To Create The Right Mood Through Clever Lighting.”

To find out how you can light up your sales, visit www.wowmanifesto.com

You might even like to visit - www.youtube.com/c/JDTV-IOW

Or contact us at [email protected] if you’d like to add some WOW to your business!