LifeTech explained

With LifeTech, EonX is creating the ultimate digital experience

FinTech, PayTech, RegTech, BigTech, even SexTech... There's a tech spin-off for most verticals these days. It's either xTech or something-as-a-service. But sometimes, amongst the acronyms, something resonates.

With LifeTech, EonX is creating the ultimate digital wallet experience that focusses on our two core capabilities - Loyalty and Financial Services.

L is for Loyalty

The most successful consumer brands in industries as diverse as travel to fashion, use loyalty programs to drive customer engagement and retention. From rewards marketplaces to gift cards and ‘money can’t buy’ experiences, loyalty programs are a point of difference that keeps a brand front-of-wallet.

In fact, Loyalty is the genesis of EonX, which was formerly known as Loyalty Corp.

Fun Fact: EonX is a combination of the Greek word Eon - meaning endless - and experiences (X).

Ultimately, loyalty is more than just rewards - it is customer engagement. It's a one-to-one precise and dynamic relationship between a business and a customer underpinned by data insights and behavioural science. Since 2017, EonX has worked with many of Australia's leading brands including Mastercard, Suncorp, AAMI, Optus, AGL, Caltex, and Australia Post, delivering world-class loyalty solutions and services - something we're very proud of.

F is for Financial services

The natural point at which an audience is engaged with a brand is during a 'transaction' - whether that's a payment, a sign-up, or an enquiry - these are all opportunities to engage with and win an audience. Financial Services, therefore, was the natural evolution of the EonX product stable. When combined, loyalty and financial services deliver an incredible digital experience.

Pay bills, earn points, access rewards - the ultimate recipe for customer retention.

The EonX 'Bill Payments' solution combines a payments engine with a thriving marketplace where customers (or employees for that matter) can 'earn and burn' rewards for gift cards, products and even experiences.

But we are innovating and delivering much more in the financial services space. Payments is an area that has been going through a generational change globally, from alternative finance such as cryptocurrencies and 'Buy Now Pay Later', to the modernisation of traditional transactions through digital real-time payments and Open Banking.

In 2022, EonX have partnered with Mastercard to deliver their Pay by Account Overlay Service, a light-integration account-to-account bank transfer capability that leverages the Australian domestic real-time payments rails, Open Banking, and Mastercard's cybersecurity and consumer protection tools.

E is for Experiences

Ultimately, the most successful technology products deliver the best digital experience.

Today's FinTechs are exploring how to seamlessly integrate technology within an environment or ecosystem that a consumer is most comfortable in - whether that's an ecommerce platform, an app or even a metaverse. Let's face it, no one writes home about an incredible payments experience (unless, like me, you're a payments geek) but reaching today's digital natives means deep integrations and the idea of 'platformication'... where a loyalty marketplace or payments flow is deeply embedded within a consumer experience, and adds significant value to it.

This is at the heart of what EonX does with LifeTech.

Kristofer Rogers is CEO of EonX Services, a division of EonX Technologies Inc. (CSE:EONX) a publicly listed FinTech growth company focussed on developing the next generation of digital wallets, payments & loyalty solutions. Find out more @ www.eonx.com.