Life Is - Suchard

For this week's edition of "Midweek MindBoost", we analyze a heartwarming Suchard Christmas commercial that has captivated audiences worldwide. This animated short, created in a Pixar-like style, begins with an elderly couple reflecting on their life, asking, "Have we done it right?". The ad, which garnered over 14 million views within just two days of its release on platforms like Instagram and Twitter, takes viewers on a nostalgic journey through several decades of family life, highlighting key moments and traditions.

The creators, Ogilvy, alongside Passion Pictures and Megacomputer, spent six to seven months developing this touching narrative. The aim was to create a story that resonates universally, depicting life's pivotal moments from childhood illusions to teenage rebellion and the regression in old age. By moving away from the "perfect aesthetic" typically seen in animation, the team crafted characters with imperfections, making them relatable to families everywhere.

This campaign demonstrates the power of storytelling in marketing, using emotion and relatable characters to create a deep, lasting impact. It’s a testament to how businesses can connect with audiences on a fundamental, emotional level, making their message both memorable and moving.