Life on QUBE: Lessons Learned as a Tech Founder

I’ve lived on QUBE for years! In a world that moves as fast as ours, It’s a series of experiments, a dance with uncertainty, and a deep dive into what it means to create. When I set out with QUBE, I wasn’t looking for a predictable path. I was ready to challenge the status quo, knowing full well that the only certainty was change.

1. The World Never Pauses

One thing I often say is, "The world is changing faster than we can learn." It’s exhilarating and exhausting in equal measure. The QUBE I envisioned at the start? It evolved almost immediately. New market demands, unexpected competitors, and the whims of the economy taught me that agility isn’t optional—it’s survival. We learned to ride the waves instead of fighting them, adapting in real-time.

2. Smart Failure is Better than Winning

The smartest people I know understand that failure is not a problem; it’s progress. Every misstep at QUBE was a data point. The trick? Learning faster than the rate of failure. Together we built, we broke, we rebuilt. I champion the idea of smart failure—the kind that propels you forward rather than sets you back. Our ActionReplays weren’t about blame; they were about uncovering insights.

3. People Build Products, Not the Other Way Around

I’ve seen brilliant ideas crumble under the weight of poor collaboration. You can have the best tech in the world, but without the right people, it means nothing. Building QUBE reminded me that success is about creating environments where people can bring their best. Trust, empathy, and a willingness to challenge each other were essential. Leadership is not about having answers; it’s about asking better questions.

4. Throw Away the Perfect Plan

Ah, the illusion of control. I’ve never been one to obsess over detailed roadmaps. I know our quickly crafted StickyStep plans are guesses, sometimes well-informed, but guesses nonetheless. The key is to stick to a tight disciplined rhythmic DrumBeat of action and review. ?On QUBE, we drank our own champagne ran the project like we were lost in the Fog, constantly questioning assumptions and adjusting. Every pivot wasn’t a fallback; it was our competitive advantage.

5. Your Customers Know More Than You Think

In the early days, I knew what our customers wanted.? Then thew world turned on it’s axis with lockdown’s and billions spent on metaverses, and now with the mega-hype fashion of AI people are all over the place.? Now I have no idea what our users want.? If I act without listening, I’m always wrong.? Every engagement comes from active listening—real conversations, not just surveys. Every complaint was a gift, every question an opportunity. First we match our customers and then once they understand the incredible possibilities QUBE offers we can guide them to move beyond their wildest dreams!? The process follows one of our favourite PETs – Starts with YOU then moves to what Aligns for all of us then it allows ME to open the dome of the firmament and let them reach beyond the stars!? You-Us-Me

Parting Thoughts

I stand by this: The world doesn’t reward those who cling to certainty. It celebrates the curious, the bold, and the resilient. Building QUBE was never about avoiding mistakes; it was about learning faster than anyone else.

If you find yourself leading in uncertain times, remember this: The smartest move you can make is to stay in motion. Adjust, adapt, and trust that every stumble of #SmartFailure moves you closer to something extraordinary.

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