Life Insurance / Financial Marketing: Leveraging the Election for YOUR Benefit

"Biden is MUCH better for the country than Trump!!!"

"If Trump doesn't win, America as we know it is over!!!"

You've undoubtedly been inundated with a barrage of never ending election news, where no matter which direction you turn someone is beyond upset at the direction the country is going, which candidate is "best," and what the "right thing" to do is...

You may be sick of it, but have you thought about how you can use these current events as a marketing tool to grow your business? 

Yes, regardless of which candidate you prefer, this is a golden opportunity.

Let's break down WHY this is...

(if you want, you can shortcut reading all of this and just watch a video I posted on LinkedIn HERE)

When it comes to marketing, the number one thing that we are looking to do is get attention.

Attention on our products. Attention on our services. Attention on US.

But what can be difficult, is conjuring up that attention out of thin air.

So what if instead of trying to create that attention from scratch, we instead leveraged the attention that was already there? 

For example, everyone and their dog knows the election is in full swing. And more likely than not, they have some sort of opinion and preference when it comes to the candidates.

Bottom line, it's where their attention currently is! 

So now it's our job to take that attention, and point it in the direction that both benefits us and will help our clients. 

Let's go through an example of how you can do this...

TAXES & RETIREMENT.

If Biden wins, he has already talked about raising taxes. 

If Trump wins, his tax reform is set to sunset after just a few years.

But guess what? Regardless of who wins, there will be a new president in either 4 or 8 years! 

And what will that president decide to do? 

Who knows?! 

So when talking to your clients or marketing to your prospects, try this line...

"Would you like help election-proofing your retirement plan?"

Or if you don't focus on retirement planning, try the same line but switch out "retirement plan" with "estate plan."

Simple!

It's just an easy way to leverage where their attention already is, and shift it in the direction you need it to, so you can serve them with your expertise.

What you will find is that even if you have educated your clients and prospects on a certain product or strategy, it isn't until their pain point is strong enough or they hear about that strategy from a new angle that is more relevant to them in the moment, that what you say actually sinks in.

I hope this helps!

If you have any questions, don't hesitate to reach out to me.

Good luck!

Tyson Bailey

Digital Marketing Strategist

LinkedIn Coach

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