The Life Cycle of Products Theorem
Any given Product has a Life Cycle, intentional or otherwise. The overall success of a Product with a well-planned Life Cycle is greater than Products with unplanned ones.
An idea never created a Product on its own.
Products are created from labor and materials.
A Product with market value enters this world in a form that doesn't resemble its ultimate shape.
Successful Products adjust to market demand through attention and effort.
Products are sustained only during their right time in the market.
All Products eventually cease to be maintained, replaced with other Products more suited to that new time.
Ideas are relatively inexpensive. Generating ideas can be fun, either in groups or as a solo endeavor. It is said that ideas can change the world. This is untrue. People take those ideas, use effort, and turn them into actions through labor. Sometimes is a mental effort rather than physical, it is still effort. Often time the labor of changing and idea into a Product itself is painful and difficult. There are people who will give up at this stage and never see the idea through the labor as a Product. Other times Products are created very easily with apparently little effort from the laborers, at least from a certain perspective.
Through effort, materials, and perseverance the idea is used to create a Product for the market. A Product is not really a Product if it does not enter the market to be engaged by others. This initial Product will have many characteristics of the initial idea, but will be slightly different based on the influence of the people and effort that labored it to life.
As the Product is released to the market it will be tested against those who encounter it. The laborers who brought it to market will notice how it is engaged in the real world, if they are attentive. If the Product is deemed to have a valid market chance, the laborers will adjust the Product from its base model to better meet the needs of the market. If the Product does not meet the needs of the market, then the laborer may chose to apply their effort to a new idea instead.
Any Product brought into this world with laborers who are not attentive to sustaining the Product has very little chance of a long market life. Some laborers are exceptionally nonchalant about how many Products they bring to market and it soon becomes a warning sign to the market that these laborers do not maintain their Products. Any laborers who take the nonchalant approach will reduce their standing in the market eventually.
The market prefers Products who are known to have attentive laborers who plan the Life Cycle.